For the upcoming Lunar New Year, Gucci’s creative Director Alessandro Michele will celebrate the Chinese Year of the Mouse with a specially designed Mickey collection! The new Year of The Mouse Disney x Gucci Collection will launch January 3, 2020 in stores and online.
Campaign Shoot in Disneyland
This collection sits centre stage in a new campaign shot by photographer and director Harmony Korine and starring Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette. The imagery portrays a playful narrative that follows Mickey Mouse as he goes about his day in Disneyland.
Mickey heads out into the magical park where he entertains adoring Gucci-wearing fans of all ages and genders, and hangs out with his famous friends. The backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party, with its giant spinning tea cups, and the colourful walls, awnings and tiled roofs of the Disneyland buildings, help to create a Technicolor sphere in which Mickey and his guests goof around, eat popcorn and pose for pictures.
Colorful Energy
The colourful energetic imagery has the look of holiday postcards, and the eclectic, surreal spirit of today’s Gucci is perfectly at home among Disney’s famous cartoon-style fantasy world of theme park rides. Through Harmony Korine’s distinctive lens it is easy to see that when Gucci does Disneyland, everyone recaptures an uninhibited, childlike sense of fun.
Mickey, the most iconic of Disney’s characters, is playfully incorporated into ready-to-wear and diverse accessories from shoes and bags to small leather goods and scarves. Many new designs appear among an array of classic Gucci pieces. The collection has a humorous, vintage spirit, where Disney’s timeless star appears to team up with many of the House motifs.
Key to the Disney x Gucci Lunar New Year collection is a new material: the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scale. This print has been introduced in reference to a House fabric from the ‘80s, and the original design, colour and look has been reproduced with high-definition digital printing. A protective coating and embossing give the appearance and texture of linen. A brown leather tag identifying the official collaboration with Disney included in many of the pieces.
GG Supreme Canvas
The pieces in the special Lunar New Year collection that feature the Mini GG Supreme canvas with Mickey Mouse print include handbags, small leather goods, luggage and women’s and men’s shoes. For women’s ready-to-wear, the Disney theme has been developed for numerous styles, while for menswear there are colourful prints, jacquard motifs and embroidered patches with Mickey Mouse featuring throughout. Accessories in the collection include silk accessories as well as a baseball cap, fedora hat and knitted hats and scarves, and, again, Mickey adorns these. He is also joined by Minnie on a bandana. The distinctive Gucci Grip watch also displays the playful Mickey Mouse motif, and, for jewelry, an enamel Mickey appears on sterling silver designs. Finally, there are also special sunglasses for Lunar New Year that reference the colours used in the rest of the collection.
Online Collection
A specially designed lineup of Lunar New Year accessories will also be available exclusively on Gucci.com, in addition to the entire collection, launching on January 3. Crafted in white matelassé quilted leather, they include two sizes of the GG Marmont bag, the zip around wallet and a card holder. Each piece features four colourful prints seen in women’s and men’s wear pieces, depicting Mickey Mouse in settings rendered in toile de Jouy style frames.
The Lunar New Year collection will be promoted across Gucci’s digital channels and selected Gucci stores worldwide featuring dedicated windows. Gucci Pins, ephemeral stores inspired by the pins seen on interactive digital maps, will also highlight the Lunar New Year items in several cities.
Bespoke entertainment will also be available on the Gucci App and on the several Gucci Pin façades, bringing the Mickey Mouse character to life for customers and passers-by who can see themselves wearing the signature Mickey Mouse ears on the screen, conceived as an enchanted mirror.
What do you think of the Disney x Gucci Year of the Mouse Collection?
