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Disney Quietly Adds Mobile Order Geofencing at Select Walt Disney World Resort Hotels
Disney appears to be tightening access to mobile ordering at several Walt Disney World Resort hotels, with a new geofencing feature now preventing guests from placing orders unless they are physically near the restaurant.
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Guests have begun encountering a new message in the My Disney Experience app that reads, “You’re Too Far Away,” when attempting to place mobile orders from certain resort dining locations. The change appears to use the same location-based technology Disney already employs for merchandise mobile checkout and restaurant walk-up lists, requiring guests to be within a designated area before accessing the feature.
So far, the new restriction seems limited to several Magic Kingdom area Deluxe Resorts. Mobile ordering is now geofenced at Gasparilla Island Grill at Disney’s Grand Floridian Resort & Spa, Contempo Cafe and Steakhouse 71 To Go at Disney’s Contemporary Resort, Capt. Cook’s and Kona Cafe To Go at Disney’s Polynesian Village Resort, and Roaring Fork and Geyser Point Bar & Grill To Go at Disney’s Wilderness Lodge. Interestingly, Trail’s End Restaurant at Disney’s Fort Wilderness Resort & Campground does not appear to be affected, and mobile ordering at other Walt Disney World Resort hotels remains unchanged.
Previously, guests could place mobile orders from virtually anywhere, whether they were at home, in another Disney park, or elsewhere on property. While some resort restaurants displayed messaging suggesting mobile ordering was intended for resort guests, the policy was not actively enforced. This new geofencing technology changes that by requiring guests to be physically near participating restaurants before an order can be placed.
The update also follows another recent operational change at Walt Disney World. Earlier this month, Disney announced that bus and watercraft transportation from Disney Springs to resort hotels would only be available to guests with a confirmed hotel reservation, dining reservation, or eligible recreation booking. Together, these changes suggest Disney is continuing to manage access to its most popular Magic Kingdom area resorts, especially those that attract large numbers of visitors for dining and resort hopping.
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Disney has not officially announced the rollout, and at this time the restriction appears to be limited to just these four resort hotels. It remains to be seen whether geofenced mobile ordering will eventually expand to additional Walt Disney World locations.
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