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Shoppers looking for where to buy the Hallmark Disney collection this holiday season have more options than first expected. Hallmark announced on Sept. 29 that its new collection inspired by the Hallmark Channel original movie Holiday Ever After: A Disney World Wish Come True will be sold at select Kohl’s and Walmart locations, alongside Hallmark.com, select Hallmark Gold Crown stores, Disney Parks and a holiday pop-up shop at Disney Springs.
Related – Hallmark Unveils “Disney Holiday Ever After” Collection Inspired by Walt Disney World
Where to Buy the Hallmark Disney Collection
According to Hallmark, the collection will be available through several online and in-store options:
- Hallmark.com: Purchases open in early October, and an exclusive online preview of the collection is available now.
- Kohl’s: Select locations
- Walmart: Select locations
- Hallmark Gold Crown stores: Select stores nationwide
- Disney Parks: Products will be sold at Disney Parks
- Hallmark Holiday Pop-Up at Disney Springs: Opens in early October and carries the complete collection
Kohl’s and Walmart Join the Lineup
The addition of Kohl’s and Walmart is the newest piece of the retail picture, bringing the collection to two major national chains beyond Hallmark’s own stores and website. Hallmark describes the availability as limited to select locations for both retailers. The announcement does not name specific stores or list a separate launch date for either chain, so availability may vary by location.
Hallmark Products Return to Disney Parks
The collection also marks the return of Hallmark products to Disney Parks for the first time since the 1980s. Hallmark has not detailed which park shops will carry the merchandise.
The Disney Springs Pop-Up Shop
Guests visiting Walt Disney World Resort this season can shop the full collection at the Hallmark holiday pop-up store at Disney Springs, which Hallmark says will open in early October. The pop-up is the one location Hallmark highlights as offering the complete lineup.
Related – Hallmark Holiday Pop-Up Shop Opening in Disney Springs on October 8th
What the Collection Includes
The lineup is tied together by a custom holiday toile pattern inspired by Disney Parks attractions, with park icons and seasonal colors throughout. Product categories include:
- Greeting cards: Film-inspired individual cards, boxed sets and interactive cards with motion and music
- Ornaments: Designs featuring Disney Parks moments and Disney characters, including a recordable ornament for personal messages
- Gift wrap: Holiday scenes inspired by Walt Disney World attractions, plus Mickey Mouse and Minnie Mouse designs
- Home and gifts: Blankets, plush pairs, tea towels, baking dishes and mixing bowls
- Lifestyle items: Pajamas, slippers, socks and sweatshirts, along with products from Loungefly, Vera Bradley, Spirit Jersey and Corkcicle
Related – New Disney Holiday Ever After Loungefly Collection Coming Soon To Hallmark
The Movie Behind the Merchandise
Holiday Ever After: A Disney World Wish Come True is the first original Hallmark movie filmed at Walt Disney World. The film follows Lindsey and her family on a Walt Disney World vacation, where a wish at Cinderella Fountain may lead to a Christmas romance. It premieres Saturday, Nov. 28 at 8/7c on Hallmark Channel as part of Countdown to Christmas and streams the next day on Hallmark+. The collection appears in the movie as well.
Related – Release Date Announced for Hallmark’s Disney World Christmas Movie “Holiday Ever After”
Hallmark Crown Rewards members can earn points on collection purchases. The collection preview is available on Hallmark.com, and the full announcement is on Hallmark’s corporate newsroom.
