First Look: Hallmark Holiday Pop-Up Store Opens October 8th at Disney Springs

The holiday season is arriving early at Walt Disney World Resort. Signs are officially up for the highly anticipated Hallmark Holiday Pop-Up Shop at Disney Springs. Located in Town Center, the storefront looks nearly ready to welcome guests ahead of its official opening on October 8, 2026.

Related-Hallmark Bringing a Holiday Ever After Pop Up Store to Disney Springs

Storefront First Look & Location

The new pop-up takes over the former Francesca’s storefront in the Town Center neighborhood of Disney Springs, situated right next door to Everything But Water and near Frontera Cocina.

The store’s exterior features a signature bright red hanging sign with Hallmark’s script logo and crown emblem reading “Holiday Pop-Up”. A matching red band stretches across the main entrance, creating a bold festive contrast against Town Center’s classic white stucco and dark wood shutters. While window graphics currently block the view inside and construction walls have been removed, the storefront appears fully prepped for its grand opening.

• Location: Town Center at Disney Springs (former Francesca’s storefront)
• Opening Date: October 8, 2026 (Open through the end of the year)
• Admission & Parking: No theme park ticket required; free standard garage parking

Related-Hallmark Holiday Pop-Up Store Coming to Disney Springs This October

Tied to Hallmark’s Holiday Ever After

First announced at D23 in August, this limited-time retail destination is part of a collaboration between Hallmark and Disney. The store celebrates the upcoming Hallmark Channel original movie, Holiday Ever After: A Disney World Wish Come True, which filmed on location across Walt Disney World Resort.

The film premieres on Saturday, November 28 at 8/7c on Hallmark Channel (and streams the following day on Hallmark+). The pop-up will remain open through the end of the year, making Disney Springs a primary candidate to host the Orlando stop for Hallmark’s nationwide Jingle Stop Tour.

Featured Merchandise & Pricing

The pop-up store will carry items from the 40-piece Holiday Ever After collection, featuring co-branded Disney and Hallmark gifts, apparel, home decor, and Keepsake Ornaments.

• Family Pajama Sets: Designed in a pink and green Disney Parks toile print, priced at $30.00 for adults, $24.00 for kids, and $20.00 for toddlers.
• Spirit Jerseys: Available in two distinct styles for $89.99 each.
• Keepsake Ornaments: Includes the Jingle Cruise Ornament narrated by Skipper Mickey for $32.99, as well as a Recordable Sound Ornament for $24.99.
• Accessories & Backpacks: Highlights include the Loungefly Minnie Mouse Mini Backpack for $80.00, alongside a selection of Vera Bradley bags ranging from $25.00 to $165.00.
• Drinkware: Includes custom Corkcicle drinkware items.

Insider Tip for Shoppers

If you want to view or purchase pieces from the Holiday Ever After collection in person, plan to visit early in the run. High-demand items—especially the Loungefly Minnie Mouse Mini Backpack—are expected to sell out quickly. Furthermore, foot traffic at Disney Springs will steadily increase as the movie premiere and peak holiday season draw near. Whether you are looking to kick off your holiday shopping early or score exclusive Disney Parks merchandise, this festive pop-up promises to be a must-visit destination at Disney Springs this season.