Transitions Optical will Sponsor Some Upcoming Events at the Walt Disney World Resort

runDisney Marathon 2014

Transitions Optical, has inked a deal with Walt Disney World Resort to be a sponsor of some upcoming events at Epcot.

The new sponsorship agreement will encourage wearers of prescription eyeglass lenses to enhance their visual experiences and enjoy all of the sights in their lives, with Transitions adaptive lenses™.

Throughout the year, Transitions Optical will be a sponsor at the Epcot International Flower & Garden Festival as well as the Disney Sports runDisney series, the Epcot International Food & Wine Festival, the Walt Disney World Festival of the Masters in Downtown Disney, and the Atlanta Braves Spring Training and the Summer Festival.

At these signature events, Disney guests will have the opportunity to learn more about Transitions products, particularly the recently introduced Transitions Signature lenses, which are the most responsive everyday adaptive lenses, darkening even more outdoors and providing maximum clarity indoors and at night. Wearers of clear eyeglass lenses will visit designated areas to receive lens trial decals for the chance to try Transitions lenses in their own prescription, to experience enhanced vision firsthand.

“Through this relationship and the tremendous base of consumers it serves, we look forward to the opportunity to educate people of all ages about what enhanced vision truly means and encourage them to try Transitions lenses for themselves at signature Disney events such as the Epcot International Flower & Garden Festival,” said Sherianne James, director, North America marketing, Transitions Optical.

To amplify its campaign touting Transitions lenses as the “Official Sponsor of Sightseeing™” – a program based on the top-rated interests and passions of Transitions lenses wearers and prospective buyers, including cuisine, music, sports and travel – Transitions Optical will bring brand ambassadors Major League Baseball (MLB) Hall of Famer Cal Ripken, Jr., GRAMMY and CMA Award winning country artist Darius Rucker, and celebrity chef and Food Network star Robert Irvine to several of these signature events to interact with consumers and share their own stories about how wearing Transitions lenses has impacted their lives. As part of its on-site activation at each of these Walt Disney World events, Transitions Optical will also offer giveaways and the chance to win exciting prizes, including signed memorabilia from each ambassador.
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