This year, Disney Store is putting the ‘treat’ in ‘trick or treat’ for Halloween with a collection of best-selling costumes for every age. The new costume collections are inspired by Disney and Marvel’s most popular 2012 film releases including the Cinderella Diamond Edition on Blu-ray™, Marvel’s The Avengers, Disney∙Pixar’s Brave and the highly anticipated October 23rd release of Tinker Bell and the Secret of the Wings on Blu-ray ™. All costumes are designed and sold exclusively at Disney Store locations nationwide and at DisneyStore.com, where guests will find a comprehensive assortment of Disney and Marvel costumes with all the storytelling details they love. Parents will appreciate the high-quality costumes, and kids will want to wear them at Halloween and for roleplay fun all year-long.
Guests can also participate in extra Halloween fun this month at the Halloween Dress Rehearsal event, held at Disney Store locations nationwide. On Friday, October 5th from 4:30pm to 7:00pm and on Saturday, October 6th from 10:00am to 1:00pm, kids are invited to come dressed in their favorite Disney costume and join Disney Store for crafts, dancing and a costume parade. Guests will also receive a free gift at Disney Store trick-or-treat stations, while supplies last. (Guests should call their local store to confirm participation and details).
Disney Princess and pirates costumes continue to top the National Retail Federation’s list of favorites each Halloween.
“This October, Marvel Super Heroes The Avengers are trending as favorites for boys and we anticipate our new Cinderella-inspired costume collection to be a top seller, as a new generation is introduced to the classic princess through the Blu-ray™ Diamond Edition release of the film,” said Molly Adams, executive vice president, product development of Disney Store. “Parents can trust that a Disney Store costume will be made of high-quality materials lasting well beyond Halloween.”
A look at Disney Store’s most popular costumes and accessories:













