With little surprise, Orlando and Orange County were just named America’s Most-Visited Destination once again. However, this year that did it in record-breaking fashion. Orlando became the first destination in the United States to surpass 70 million visitors for 2017 with a whopping 72 million visitors. This is an five percent increase over 2016 alone.
“We’re always so excited to celebrate National Tourism Week, but here in Orlando, we really celebrate that every day,” said Orange County Mayor Teresa Jacobs. “Thanks to our outstanding tourism and hospitality partners, as well as our welcoming front-line dining, lodging, theme park and attractions workers, we remain one of the premier global destinations for leisure and business travelers. My sincere thanks goes to everyone who has contributed to our world-class tourism and hospitality industry. Together we’re working to ensure Orange County remains the best place to live, work, visit and raise a family.”
Visit Orlando, the region’s official destination tourism and marketing organization, shared the number today at a special gathering of more than 1,000 tourism and community leaders.
“Our record-breaking year was achieved despite international headwinds and the statewide effects of Hurricane Irma,” said Visit Orlando President and CEO George Aguel. “In 2017, our destination launched new consumer experiences on a significant scale and our marketing efforts leveraged increasing consumer confidence in the United States. We also continued our focus on communicating the unique emotional connection visitors have with Orlando.”
“Orlando’s record-setting visitation affirms the city as a leader in the U.S. travel industry,” said U.S. Travel Association President and CEO Roger Dow. “The success in Orlando is great, not just for this iconic destination, but for travel as a whole. As the U.S. overall looks to regain its share of the global travel market, this new milestone in Orlando is a welcome reminder of the resiliency of this industry.”
Orlando reached a host of new milestones in 2017 including:
- Record number of U.S. visitors
- Record convention attendance: The Orange County Convention Center welcomed an unprecedented 1.53 million attendees (+5.0 percent).
- Record airline arrivals: Orlando International Airport became the busiest airport in Florida, with 44.6 million passengers (+6.4 percent).
In addition to the openings of new attractions, resorts and dining venues, Orlando’s visitation benefited from new and adjusted destination marketing strategies from Visit Orlando.
- Domestically, Visit Orlando recognized the potential of the country’s growing positive economic indicators and increased marketing initiatives focused on U.S. audiences, with a special emphasis in the important Northeast region. Domestic visitation for 2017 grew to an all-time record total of 65.86 million.
- Internationally, with several key markets facing uncertainties, Visit Orlando maintained its extensive marketing, brand and publicity programs to retain Orlando’s leading position as a top international destination, with 6.15 million visitors.
- Swiftly addressing potential concerns after Hurricane Irma struck in September, Visit Orlando quickly launched initiatives to demonstrate how Orlando tourism areas rebounded. This was accomplished through social media and publicity campaigns that used authentic visuals of real guests, in real-time, enjoying and commenting on the status of the destination.
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Image/Source Credit: Orange County Government
