For anyone who’s ever questioned Disney’s frontrunner status in the world of theme parks, more definitive proof has been added to their litany of accolades and awards. Disney has recently been awarded four Brass Ring Awards from the International Association of Amusement Parks and Attractions or the IAAPA. These awards recognize immersive products and atmospheric entertainment, and it should be noted that Star Wars: Galaxy’s Edge was the recipient of three of those four awards.
Handbuilt lightsabers from Savi’s Workshop we’re awarded ”Best Hard Good Item.” As more than just merchandise, you can take home, these lightsabers come with the experience of building them yourself, alongside a trained craftsman. Because each one is tailored to the taste of the guests making it, they are a unique keepsake from the park, and certainly worthy of the note they receive.
The Droid Depot was recognized for ”Best Visual Merchandising” with their custom astromech droid units. Again, guests must build their own souvenir, going through a parts station and a build section to create the droid of their singular taste.
The final winner at Galaxy’s Edge was the Porg from Creature Stall, which was awarded ”Best Plush.” The little stuffed animal is cute on his own, but the immersive experience of adopting him makes it even more outstanding.
One more Brass Ring Award was given to Disney for “Best Atmosphere” in the live entertainment category. The Green Army Drum Corps from Toy Story Land were the ones to snag this recognition, and it is well-deserved as they bring lively reality to the toy world as guests walk through.
Immersive entertainment is what park-goers are requesting more and more, and these accolades only reinforce the fact that Walt Disney World (and Disneyland) is still at the top of the theme park world in that respect. We have enjoyed all the developments inside Galaxy’s Edge and Toy Story Land, fully believing they are worthy of these awards. What has been your favorite new immersive experience at the parks?
Photos courtesy of Disney