Disney is Launching Another All-New Streaming Service in 2021. After the successful launch of Disney+ last November, Disney Chairman and CEO Bob Chapek shared that Disney will be launching a second streaming service under the name “Star.” Chapek shared the news during the latest financial call with investors.
The new service would feature shows and films from ABC, FX, Freeform, Searchlight, and 20th Century Studios. Though many of the shows and movies from these television networks and film studios are featured on Hulu, Chapek wants to reroute those offerings to the more internationally recognized “Star” brand, rather than the US based identity of Hulu.
The Walt Disney Company CEO shared: “And to this end, I am also pleased to announce that we plan to launch an international, direct-to-consumer, general entertainment offering under the Star brand in calendar year 2021. Mirroring the strategy we successfully pursued with Disney+, the offering will be rooted in content we own from the prolific and critically acclaimed production engines and libraries of ABC Studios, Fox Television, FX, Freeform, 20th Century Studios, and Searchlight.
In many markets, the offering will be fully integrated into our established Disney+ platform from both a marketing and a technology perspective. And it will be distributed under the Star brand, which has been successfully utilized by the company for other general entertainment platform launches, particularly with Disney+ Hotstar in India. The fact that Disney+ has grown as rapidly as it has, both domestically and globally, clearly demonstrates the value of our content. And through the addition of our Star-branded general entertainment offering, we are further extending the value of that content internationally.”
Bob Chapek also shared that more details on the “Star” streaming service will be revealed at the next Investors Day event. Be sure to check back here at Chip and Co. for updates and all things Disney!