TRON Lightcycle / Run at Magic Kingdom will be opening in Spring 2023.
Enterprise is the presenting sponsor of the ride. During the expo, the brand offered attendees the chance to climb aboard an actual lightcycle for an immersive photo opportunity straight from the Grid.
Related – Happily Ever After Returns to the Magic Kingdom
Also, we have this commercial from Disney with the new opening date on it.
TRON Lightcycle / Run at Walt Disney World Resort celebrates the franchise by delivering a fast and immersive indoor roller coaster experience. The attraction at Magic Kingdom Park will take riders on a thrilling race through the digital frontier aboard uniquely designed ride vehicles inspired by the two-wheeled lightcycles from the TRON films.
Enterprise has left its mark on the Grid as well, with branding incorporated throughout the attraction experience including on the marquee sign, in ambient digital signage, in the entry queue and instructional signage, and at the ride’s immersive exit queue.
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