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Disney Cruise Line Announces its Summer 2027 Itineraries

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Disney Cruise Line Summer 2027 Itineraries are Officially Here

Disney Cruise Line is set to expand its horizon of magic with the official launch of its Summer 2027 itineraries! This upcoming season offers families more ways than ever to explore the globe, blending brand-new destinations with returning fan-favorite ports for a truly unforgettable vacation at sea.

Disney cruise line

Wish Upon a Wave in Europe

Currently sailing out of Port Canaveral on three- and four-night sailings to The Bahamas, the Disney Wish will debut in Europe for the first time following a special repositioning cruise.

Families can choose from three- to ten-night itineraries that visit new ports such as Zadar in Croatia, Trieste near Venice in Italy, and Hellesylt in Norway. Each itinerary blends cultural discovery, breathtaking coastlines and the signature storytelling that defines a Disney Cruise Line vacation.

Disney Magic and Disney Wonder Alaska Itineraries

Mountains of Charm in Alaska

The Disney Magic and the Disney Wonder will again sail to Alaska, departing from Vancouver. Both Ships offer seven‑night sailings, while the Disney Magic will also offer six‑night and eight‑night options.

With peaceful fjords, mountain landscapes, and coastal towns rich in local culture, these voyages are perfect for families ready to experience the beauty and history of Alaska.

Disney Cruise Line Caribbean Itineraries

Sunshine, Sand and Magic in the Caribbean

Next summer offers plenty of tropical choices for guests dreaming of turquoise waters and warm breezes.

The Disney Dream, returning to Port Canaveral, will sail three‑ and four‑night itineraries to The Bahamas, including visits to both Disney Castaway Cay and Disney Lookout Cay at Lighthouse Point.

The Disney Fantasy will offer four‑ and five‑night Bahamian and Caribbean sailings as well as a ten‑night Southern Caribbean itinerary for those who want even more time exploring the islands.

The Disney Treasure will continue its seven‑night Eastern and Western Caribbean itineraries from Port Canaveral, inviting guests to enjoy world‑class dining, entertainment, and visits to some of the region’s most beautiful destinations.

Disney Destiny Itineraries

Disney Destiny Continues Sailing from Fort Lauderdale

The Disney Destiny will offer three‑, four‑ and five‑night itineraries from Fort Lauderdale to The Bahamas and Caribbean.

Guests looking for a longer adventure can choose from four‑ and seven‑night Eastern and Western Caribbean sailings. Some itineraries will include both Disney Castaway Cay and Disney Lookout Cay at Lighthouse Point for double the beach‑day magic.

Disney Adventure Itineraries

Adventure Calls in Southeast Asia

The Disney Adventure will continue sailing from Singapore with three- and four- night all‑at‑sea itineraries from January through August. These voyages bring memorable Disney entertainment and exceptional service to guests throughout Southeast Asia, with adventure waiting at every turn.

Disney Cruise Line Pixar Day at Sea

Fan-Favorite Themed Cruises Return in 2027

More opportunities to experience beloved stories await as Marvel Day at Sea and Pixar Day at Sea return to select sailings beginning in January 2027.

Marvel Day at Sea will sail from Galveston aboard the Disney Magic, complete with heroic entertainment inspired by the Marvel Universe and action‑packed moments that make guests feel like part of their favorite Superhero adventures. For the first time, Marvel Day at Sea will also be featured on two seven‑night itineraries visiting The Bahamas.

Pixar Day at Sea will continue aboard the Disney Fantasy on select five‑night sailings from Port Canaveral, featuring playful character moments, creative activities, and ship-wide experiences inspired by fan‑favorite Pixar films. Families can look forward to lively entertainment, interactive fun, and plenty of heartwarming surprises.

If you are ready to set sail, keep these important dates on your radar:

  • Monday, February 16: Early booking begins for Castaway Club members.
  • Monday, February 23: General booking opens to the public at disneycruise.com.

New Must Have Walt Disney Studios Mickey Mouse Director Plush!

Walt Disney Studios Mickey Mouse Director Plush

New Must Have Walt Disney Studios Mickey Mouse Director Plush!

If you’ve ever dreamed of calling the shots on a big-budget production, or if you just have a massive soft spot for the Disney magic of yesterday, this new Walt Disney Studios Mickey Mouse Director Plush is basically calling your name. Dressed to the nines in a dapper 1920s-style ensemble, Mickey looks like he stepped right off a silent film set and onto the historic Walt Disney Studios lot. He’s rocking a classic newsboy cap and a cozy knit sweater vest that gives off major vintage Hollywood vibes.

He’s currently retailing for $29.99 and is available right now at the Disney Store online.

Related – Limited Edition Winnie the Pooh Knit Plush at Walt Disney World!

The attention to detail here is honestly top-tier. Mickey isn’t just standing around looking cute; he’s ready to get to work with his very own director’s megaphone. Whether he’s shouting “Action!” or “Cut!” in your living room, he’s clearly on a mission to capture that perfect moving image.

Walt Disney Studios Mickey Mouse Director Plush

Plus, for those of us who love a good official touch, the Walt Disney Studios logo is beautifully embroidered on his foot, making him a perfect souvenir for any fan of the SoCal movie-making legacy.

He’s a soft, huggable piece of cinematic history that fits perfectly on a collector’s shelf or right in the middle of a movie marathon on the couch.

Credit: Disney Store

The Winnie the Pooh Map Dress Has Arrived

Winnie the Pooh Map Dress

The Winnie the Pooh Map Dress Has Arrived

If you’ve ever wanted to wander through the Hundred Acre Wood without actually getting lost in a thicket, this new Winnie the Pooh dress is basically your golden ticket. Retailing for $129.99 at the Disney Store online, it’s a great find for anyone who grew up loving that silly old bear.

Related – New Winnie the Pooh 60th Anniversary Merchandise!

The standout feature here is the gorgeous allover print. It’s a literal map of Pooh’s world, featuring charming illustrations of iconic landmarks like Eeyore’s Gloomy Place and Rabbit’s House. It’s the kind of detail that’ll have fellow fans leaning in to get a closer look at your outfit of the day. Plus, because it’s made from a cotton sateen stretch fabric, you won’t feel like you’re trapped in a stiff costume, it’s built for actual comfort, whether you’re at a garden party or just grabbing a snack.

The silhouette is where things get really fancy. The bodice has a sophisticated pleated upper section, and the skirt is cinched with a sweet blue sash band and ribbon. If you’re worried about the fit, Disney added smocking on the back to keep it snug in all the right places, while a stiff tulle lining gives the skirt that perfect, vintage poof we all love. It’s classic, whimsical, and just a little bit nostalgic.

Credit: Disney Store

First Look at 2026 EPCOT Flower and Garden Merchandise

2026 EPCOT Flower and Garden Merchandise

First Look at 2026 EPCOT Flower and Garden Merchandise

Spring is officially in the air or at least it will be on March 4, 2026! If you’re like me and think the EPCOT International Flower and Garden Festival is the absolute peak of park season, you’re going to love this. Disney just dropped a first look at the 2026 merchandise, and while they’re playing a little hard to get with the full lineup, the sneak peeks of the Orange Bird and Spike the Bee collections are already giving us all the sunshine vibes.

Related – New Sweet Winnie the Pooh Uk Pavilion Ear Headband at Epcot!

First up, let’s talk bags, because you know we can’t resist a good park accessory. We’ve got a glimpse of a brand-new backpack that pulls double duty featuring both of our festival icons. It’s got that classic, vibrant Orange Bird energy mixed with bold colors, making it the perfect carry-everything bag for a day of eating your way through the Outdoor Kitchens. If you prefer to travel a bit lighter, there’s a super cute Spike the Bee crossbody on the way that looks like it’ll be a must-have for scavenger hunt fans.

2026 EPCOT Flower and Garden Merchandise

On the apparel side, things are still mostly under wraps, but they did tease a new Orange Bird baseball cap. It’s a soft, light orange color with our favorite citrus friend embroidered right on the front, surrounded by the festival logo. It’s basically the official uniform for anyone trying to stay cool while wandering through the 60+ character topiaries.

Even though this is just a taster of what’s coming to the Creations Shop and other spots around EPCOT, it’s safe to say our wallets are already in trouble. Between the garden décor, the inevitable spirit jerseys, and the rest of the accessories, this year is shaping up to be one of the most colorful yet. The festival runs until June 1, so there’s plenty of time to go back for seconds of the merch and the Frushi.

Credit: Disney Parks

Dates and Details for the Reopening of Blizzard Beach Reopens at Walt Disney World

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Chill Out! Disney’s Blizzard Beach Reopens This Week

The spring season is just around the corner, and while Central Florida temperatures are starting to climb, things are about to get frosty at Walt Disney World. Disney’s Blizzard Beach Water Park officially reopens this Sunday, February 15, 2026!

Whether you’re a thrill-seeker ready to tackle Mount Gushmore or a family looking for some Frozen-themed fun, here is everything you need to know about the reopening.

Related-Blizzard Beach Closing September 2025 for Annual Refurbishment

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Double the Water Park Fun

For the first time in several years, Disney has confirmed that fans won’t have to choose between their favorite parks for long. While Typhoon Lagoon will close for its seasonal refurbishment on February 14, it is scheduled to return on May 12, 2026. From that point on, both water parks will remain open simultaneously all summer long!

Related-Disney’s Blizzard Beach Water Park to Host 30th Anniversary Celebration

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Splash More for Less: The Seasonal Pass

If one visit isn’t enough, there is still time to grab the Disney Water Park Seasonal Pass. For $89 (adults) and $83 (kids 3-9), you can enjoy unlimited entry through May 9, 2026.

The pass also comes with some “frost-tastic” new perks this year:

  • 20% Off Polar Patios: Relax in a private cabana for less! This is a walk-up deal only, so head to the rental desk as soon as you arrive.
  • Complimentary Mini Golf: Your pass includes one round of golf before 4:00 p.m. at either Winter Summerland or Fantasia Gardens and Fairways.
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Pro Tip: Keep an eye on the calendar! Seasonal Pass block-out dates apply from March 28 to April 5, 2026, during the peak Spring Break window.

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New Eats and Must-Do Attractions

Blizzard Beach is debuting some new flavors this spring. Foodies can head to Lottawatta Lodge to try the brand-new Buffalo Ranch Chicken Strips—a spicy, creamy addition to the park’s quick-service lineup.

For the little ones, Tike’s Peak remains a must-visit. This Frozen-themed area features Anna and Elsa’s igloo castle, where kids can splash alongside Olaf and his Snowgie pals in a perfectly chilled wading pool. Meanwhile, the brave at heart can race the rest of the family down the 250-foot Toboggan Racers or take the ultimate plunge down Summit Plummet.

Disney’s Lorcana Winterspell Set with Promo Card Coming to Disney Springs

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Chilly Shenanigans and Rare Promos: Disney Lorcana ‘Winterspell’ Hits Disney Springs

Get your inkwells ready, Illumineers! A flurry of winter magic is headed to Walt Disney World. Disney Springs has officially teased the arrival of the newest Disney Lorcana trading card game expansion, “Winterspell,” coming to the World of Disney store on February 13.

This launch isn’t just a standard shelf-drop; it’s a full-blown event featuring exclusive collectibles and a chance to meet one of the artists behind the magic.

Related-Disney Lorcana Announces New ‘Winterspell’ Expansion Arriving in February

lorcana

The Set: Winterspell

The realm of Lorcana is being transformed into a frozen wonderland. The teaser confirms that the new “Winterspell” set will be available at World of Disney on the 13th, bringing a frost-covered aesthetic to your favorite glimmers.

The box art is already a hit with fans, featuring Stitch and Angel from Lilo & Stitch up to some snowy shenanigans. Whether they’re building snow-versions of Experiment 626 or just causing their usual brand of chaos, the artwork sets a playful tone for this seasonal expansion.

Related-Lorcana Artful Photo Op Debuts at 2026 EPCOT Festival of the Arts

Disney Lorcana TCG Brings Flurries of Fun in Winterspell

Exclusive Goofy Promo Card

For the collectors out there, there is a major incentive to show up on launch day. Disney Springs revealed that a limited-time promotional card featuring Goofy will be available exclusively at World of Disney. This promo is only available on the same day as the set’s release, making it a high-priority target for those looking to complete their master sets.

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Artist Signing Event: Jenna Gray

The celebration continues just a short walk away from World of Disney. On February 13, Lorcana artist Jenna Gray will be hosting a signing event at the Wonderful World of Memories shop.

Fans can meet the artist and have their favorite cards signed from 10:00 a.m. to 1:00 p.m. Given the popularity of these signings, it is highly recommended to arrive early, as lines for Disney Springs artist events can grow quite long.

Whether you are hunting for that exclusive Goofy promo or just want to see Stitch and Angel in the snow, February 13 is shaping up to be a massive day for the Florida Lorcana community.

Your Ultimate Guide to the 2026 EPCOT International Flower & Garden Festival

EPCOT Flower and Garden Festival Dates and Details ()

Spring in Bloom: Dates and Details for the 2026 EPCOT International Flower & Garden Festival

Spring is officially arriving at Walt Disney World Resort with the return of the EPCOT International Flower & Garden Festival. Running from March 4 through June 1, 2026, this fan-favorite event transforms the park into a floral wonderland with over 60 character topiaries, interactive gardens, and a massive lineup of live entertainment.

Related – A Bouquet That Lasts Forever: Meet the New Disney Tsum Tsum Plush Flowers

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Topiaries and Garden

This year, guests will be surrounded by more than 60 whimsical topiaries of classic Disney characters scattered throughout World Celebration, World Discovery, World Nature, and World Showcase. In addition to the character displays, the park will feature over 31 distinct gardens, ranging from the enchanting Butterfly Landing to the fragrant English Tea Garden.

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The 2026 Garden Rocks Concert Series

Live music returns to the America Gardens Theatre with a mix of returning legends and brand-new acts. Performances take place every weekend during the festival.

New Artist Debuts for 2026:

  • March 5–7: The Music of ABBA (NEW)
  • April 10–11: Information Society (NEW)
  • April 24–25: FireHouse (NEW)
  • May 8–9: Katrina, formerly of Katrina & The Waves (NEW)
  • May 17–18: Josiah Queen (NEW)
  • May 22–23: Iam Tongi (NEW)

Returning Fan Favorites:

  • Simple Plan (March 8–9)
  • Plain White T’s (May 3–4)
  • 98 Degrees (May 10–11)
  • Rick Springfield (April 12–13)

For those looking for the best view, Garden Rocks Dining Packages will be available for booking starting February 5, 2026. These packages include a meal at a participating EPCOT restaurant and guaranteed seating for one of the evening’s performances.

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Outdoor Kitchens and Global Flavors

While the full Foodie Guide has yet to be released, Disney has confirmed that a wide variety of Outdoor Kitchens will return to the promenade. These kitchens offer garden-inspired dishes and refreshing drinks themed to spring. Guests can also participate in the Garden Graze, a food stroll where collecting stamps for specific plant-based items earns a special festival treat.

Family at EPCOT Flower and Garden Festival x ()

Family-Friendly Fun

The festival offers several interactive experiences designed for younger guests and families:

  • Spike’s PollenNation Exploration: A scavenger hunt where families search for Spike the Bee hidden in gardens throughout the park.
  • Eggstravaganza Scavenger Hunt: A limited-time hunt for character-themed eggs during the peak of spring.
  • Butterfly Landing presented by AdventHealth: An enchanting walkthrough garden where guests can observe dozens of species of butterflies.

Important Dates to Remember:

  • Festival Begins: March 4, 2026
  • Dining Packages Open: February 5, 2026
  • Festival Ends: June 1, 2026

Whether you are a gardening enthusiast or just looking to enjoy some fresh culinary creations, the 2026 EPCOT International Flower & Garden Festival promises to be a vibrant start to the season at Walt Disney World.

For more details, visit our Travel Sponsor, Get Away Today, for your FREE No Obligation Quote! And for a limited time get $10 off when you use our promo code for packages: CHIPANDCO

New Walt Disney World Room Offer Launches for Summer 2026

Disney’s Riviera Resort - Disney World Room Offer

New 30% Disney World Room Offer for 2026

Planning a summer getaway to the Most Magical Place on Earth just got more affordable. Starting February 10, 2026, Walt Disney World has launched a new room promotion allowing guests to save up to 30% on select resort stays.

This offer is valid for most nights from May 1 through July 29, 2026. Whether you are looking for a quick long-weekend trip or a week-long summer vacation, the savings are tiered based on the length of your stay and your chosen resort category.

Related – Save Big on Disney Parks with Get Away Today!

Contemporary Resort

How the Savings Work

The discount percentage depends on how many consecutive nights you book:

  • Save up to 30% for stays of 5 or more consecutive nights.
  • Save up to 25% for stays of 1 to 4 consecutive nights.
New Walt Disney World Room Offer Launches for Summer

Resort Breakdown

The maximum savings vary across the different resort tiers. Here is how the discounts are distributed for stays of 5 nights or more:

Save Up to 30%

This top tier primarily includes Deluxe Resorts and Deluxe Villa properties, such as:

  • Disney’s Grand Floridian Resort & Spa
  • Disney’s Riviera Resort
  • Disney’s Animal Kingdom Lodge
  • Disney’s Contemporary Resort
  • Disney’s Coronado Springs Resort (King Bed Rooms)
  • Disney’s Saratoga Springs Resort & Spa

Save Up to 25%

Popular Moderate and select Value/Villa options fall into this category:

  • Disney’s Caribbean Beach Resort
  • Disney’s Port Orleans Resort – Riverside
  • Disney’s All-Star Sports Resort
  • Disney’s Polynesian Village Resort

Save Up to 20%

Great options for those looking for Value Resort pricing:

  • Disney’s Pop Century Resort
  • Disney’s All-Star Movies and Music Resorts
  • Disney’s Art of Animation Resort (Family Suites)
  • Disney’s Port Orleans Resort – French Quarter
  • The Campsites at Disney’s Fort Wilderness Resort

Save Up to 15%

  • Disney’s Art of Animation Resort (The Little Mermaid Standard Rooms)
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Important Details

  • Booking Window: This offer is available to book starting today, February 10, 2026.
  • Travel Window: Valid for stays from May 1 to July 29, 2026.
  • Availability: Like most Disney room offers, the number of rooms allocated for this promotion is limited. It is recommended to book early to secure your preferred resort and room type.

For more details, visit our Travel Sponsor, Get Away Today, for your FREE No Obligation Quote! And for a limited time get $10 off when you use our promo code for packages: CHIPANDCO

Disney Adventure Arrives in Los Angeles on Way to Final Destination in Singapore

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Disney Adventure Makes Historic Stop in L.A. En Route to Singapore

The Disney Adventure, the latest addition to the Disney Cruise Line fleet, dropped anchor at the Port of Los Angeles today. This stop marks a major milestone in its 60-day transcontinental journey from Germany to its permanent home in Singapore. Built at the Meyer Werft shipyard, the vessel is preparing for its highly anticipated March 10, 2026 maiden voyage, making it the first Disney ship to homeport in Asia.

Related – Disney Adventure Becomes Largest Cruise Ship to Transit the Panama Canal

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“Excitement is building among our crew and future guests as we draw closer to the maiden voyage,” said Joe Schott, President of Disney Signature Experiences. Schott noted that the L.A. arrival represents a final chapter in the ship’s preparation before it brings Disney storytelling to an entirely new international audience.

Disney Spent Nearly Double Original $ Billion Budget Retrofitting Disney Adventure

The ship’s trek has already been record-breaking; it recently visited Port Canaveral and became the largest passenger vessel in history to transit the Panama Canal. After departing Los Angeles, the Adventure will make a brief stop in Tokyo before reaching Singapore. This expansion into the Asian market is part of an unprecedented growth phase for Disney Cruise Line, which includes a new sister ship in 2027 and a Japanese cruise venture with Oriental Land Co. launching in 2029.

Final Day for Disneyland ART Shuttle Service Announced

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Official End Date Set for Disneyland ART Shuttle

The Anaheim Resort Transportation (ART) system has started scaling back operations as it prepares for a full shutdown this March. Travelers visiting the Disneyland Resort area should expect fewer available routes during this transition period.

Related – Hotel ART Shuttle System Shutting Down Operations in Disneyland

ART

Following our report last month, the Anaheim Transportation Network (ATN) is officially winding down operations for its ART bus system. Serving millions of Disneyland-area visitors annually, the service is on track to close permanently after March 2026. The transition began in earnest on February 7, with several routes already being consolidated as part of the final shutdown phase.

ATN’s original closure announcement, published on their official website, first disclosed the details of this “wind-down” process:

“After an extended evaluation of our current and future financial position and exhausting all options, ATN will begin an orderly wind-down of operations, with conclusion of service on March 31, 2026. This transition will be implemented in a manner to allow for coordination and transparency as services are responsibly concluded.”

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The network has already implemented the first phase of this transition. ART routes 9 and 11 have been merged into a single combined service; however, destinations along these paths will remain accessible via the Katella Ave. / Ball Rd. Line.

Major changes are also coming to the on-demand ART service, which will be permanently discontinued on March 1. This affects transit to various Anaheim landmarks, including local hotels, the Outlets at Orange, and the Anaheim Indoor Marketplace. For many Disneyland guests, the loss of these shuttles marks the end of a primary link between their hotels and the Toy Story parking lot.

Disneyland officials have confirmed that shuttle service from the Toy Story Parking Area will continue even after the ART system shuts down. While specific details regarding the new provider or operation schedule have not yet been released, the resort is committed to maintaining that connection. Meanwhile, the City of Anaheim is reportedly exploring alternative transit options to keep the surrounding area connected, though no formal replacement plan has been announced.

Seahawks Stars Sam Darnold and Kenneth Walker III Take Over Disneyland

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Seahawks Superstars Celebrate Super Bowl LX Win at The Happiest Place on Earth

Talk about a quick turnaround! Less than 24 hours after securing the Lombardi Trophy in Santa Clara, Seattle Seahawks stars Sam Darnold and Kenneth Walker III touched down at the Disneyland Resort to keep the celebration going at the “Happiest Place on Earth.”

Related – Seattle Seahawks to Celebrate Super Bowl Win at Disneyland

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The energy was electric as thousands of fans—many decked out in Seahawks blue and neon green—lined the curbs of Main Street, U.S.A. Darnold and Walker III took center stage in a dazzling victory cavalcade, waving to shouting fans and enjoying the spoils of their Super Bowl LX triumph.

Adding a touch of extra magic to the festivities, Mickey Mouse and his pals joined the parade, looking sharper than ever in their shimmering Disneyland 70th Anniversary attire. The celebration served as a perfect crossover between the grit of the gridiron and the whimsy of Disney.

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By making the iconic post-game trip to the parks, Darnold and Walker III have officially joined an elite roster of sports royalty. The “I’m Going to Disneyland!” tradition has hosted some of the greatest athletes in history, including:

  • NFL Icons: Tom Brady, Peyton and Eli Manning, Jerry Rice, and Joe Montana.
  • Sports Superstars: Michael Jordan, Magic Johnson, and Michael Phelps.

The Seahawks’ stars now take their place in this storied Disney timeline, proving that no matter how big the stadium, the ultimate destination is always a castle.

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Disney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl Broadcast

Disney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl BroadcastDisney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl Broadcast

ESPN and Disney Kick Off Super Bowl LXI Hype With Cameo-Packed “We’re Going” Campaign

ESPN and Disney just hit the gas on Super Bowl excitement with the debut of “We’re Going,” the very first marketing campaign for ESPN’s inaugural Super Bowl broadcast, coming February 2027. The high-energy spot premiered Monday on Good Morning America and gives the classic “I’m going to Disney World” tradition a modern glow-up, pulling together more than 60 iconic Disney characters, all racing toward one destination: Super Bowl LXI in Los Angeles.

Related: Former Disney CEO Bob Chapek Puts Mansion Up for Sale

Disney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl Broadcast

The commercial kicks off with Buzz Lightyear and Woody before spiraling into a rapid-fire parade of Disney all-stars including Darth Vader, Iron Man, Anna, Elsa, Olaf, Moana, Deadpool and Wolverine, Grogu, Stitch, The Muppets, Judy Hopps and Nick Wilde, Bart Simpson, and even R2-D2 and C-3PO. The finale goes full Disney magic as Maui transforms into an eagle and joins Lightning McQueen and a massive crew of characters cruising toward LA.

Disney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl BroadcastDisney and ESPN Debut ‘We’re Going’ Campaign for Historic First Super Bowl Broadcast

Sports fans get their own star power too, with Joe Buck and Troy Aikman back in the booth for what will be their seventh Super Bowl together, plus appearances from Jason Kelce and Peyton and Eli Manning. The campaign pulls from more than 40 years of Super Bowl history, inspired by the legendary moment when Super Bowl MVPs declared “I’m going to Disney World,” a tradition that began in 1987 with Phil Simms. According to Disney’s Chief Marketing and Brand Officer Asad Ayaz, the campaign blends ESPN’s scale with Disney’s storytelling muscle to signal just how massive this milestone is for the company.

Related: Can you watch the Super Bowl while at Disney World?

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ESPN is also rolling out a 24-hour, multi-platform event called “The Handoff,” which kicked off at SoFi Stadium and continues at Disneyland Park, setting the stage for a year-long build to Super Bowl LXI. If this is the opening kickoff, ESPN’s first Super Bowl era is already off to a magical start.