Disney has just sent out an email for the new Magic Key offering that will be replacing the Annual Passholder program in Disneyland.
Here are the details:
Introducing the Magic Key program!
As one of our biggest fans, we wanted to make sure you were the first to know about this NEW offering. We are thrilled about this coming announcement and we encourage you to stay tuned because all the details will be revealed tomorrow no earlier than 1 p.m. PST!
Disneyland dropped the Annual Passholder Program back in January, they stopped selling passes and offered refunds for those with valid annual passes.
Here’s the statement issued by Ken Potrock, President of Disneyland Resort when they discontinued the program:
“For nearly four decades, our Annual Passport program has been an important part of connecting with some of our most valued Guests. We are incredibly honored and grateful for that legacy, and the memories and magical moments you have helped us create over the years.
It’s because you’ve played such an important part in the history of the Disneyland Resort that I personally wanted to share this news with you. In the next several days, we will begin the process of issuing appropriate refunds for eligible Disneyland Resort Annual Passports and sunsetting the current Annual Passport program due to the continued uncertainty of the pandemic and limitations and expected restrictions around the reopening of our theme parks.
I know that sunsetting the Annual Passport program will be disappointing to many of our Passholders who are just as anxious as we are to reopen our gates and welcome Guests back when the time is right. But we are also very excited about what’s ahead.
We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans. Once we have more information to share about future membership offerings, our Passholders will be the first to hear from us as we embark on this next chapter.”
No other details have been released at this time. Stay tuned for more details here on Chip and Company