Marvel and BoxLunch Launch all new “Eat the Universe” Line

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Eat the Universe

Today, BoxLunch and Marvel announced the launch of the Marvel Eat the Universe collection, an exclusive range of merchandise inspired by the iconic characters of the Marvel Universe and the unique dishes brought to life in Marvel’s popular YouTube series. Hosted by celebrity chef Justin Warner, Marvel’s Eat the Universe cooking show invites special guests to craft one-of-a-kind meals and recipes that leverage the brand’s coveted personas and stories. Pop culture retailer BoxLunch teams with Marvel to debut the Eat the Universe line this summer at BoxLunch stores and BoxLunch.com.

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“Eat The Universe is part of our effort to further position Marvel as a must-have lifestyle brand that’s relevant to a wide range of fans, families and interests,” said Paul Gitter, SVP, Marvel Licensing. “Whether it’s a Marvel Super Hero inspired recipe, kitchen product or even a collectible to spice up your room, the BoxLunch collection has everything needed for finding your culinary power.”

Fandom and foodie culture collide as this collection presents the best of both worlds, featuring some of our favorite Marvel Super Heroes in fun, food-styled artwork and shapes across the line.

“As a Marvel superfan having the opportunity to create inspired meals and recipes for millions around the world to see has been a dream come true,” said Justin Warner, Executive Chef, Eat The Universe. “I’ve test driven the BoxLunch line and am really impressed with the functionality, style and performance. It’s definitely the ultimate go-to for Marvel fans of all ages.”

The Marvel Eat the Universe collection launches today at BoxLunch.com/EatTheUniverse with select home goods and apparel items while additional styles will release online and in-store in the coming weeks. Highlights from the 43-piece assortment include:

  • Apparel Capsule – select styles available now online (pre-sale): Fans of all ages can enjoy BoxLunch’s exclusive apparel capsule with tees and cut-and-sew styles in men, women, youth, toddler and infant sizing. Fun graphic treatments include an all-over Avengers ice cream pattern, Groot and Rocket avocado toast print and diners inspired the Marvel Universe such as X-Men’s Xavier’s School for Gifted Youngsters Cafeteria, The Incredible Hulk’s Gamma Ray Buffet and Captain America’s Camp Lehigh Legendary Grill.
  • Home Goods – select styles available now online (pre-sale): Assemble the most epic meals with the Marvel Eat the Universe home appliances and home goods. Colorful, culinary patterns wrap a selection of premium home pieces including two slow cooker styles, cooking apron, oven mitt and ramen bowl while the Marvel Logo 3-in-1 Waffle Maker and Iron Man Waffle Maker appliances create meals with iconic imagery. Marvel Eat the Universe: The Official Cookbook arrives in late July with 60 recipes inspired by Marvel’s rich history and written by Justin Warner.
  • Collectibles – Funko Pop! launching online tonight at 9pm PST (pre-sale), pins coming soon: Spider-Man shows off his love for pizza in an exclusive Marvel Eat the Universe Funko Pop! Figure that will launch tonight for pre-sale order ahead of its in-store release in September. Pins and stickers follow-up with single and blind bag offerings.
  • Accessories – coming soon: BoxLunch-exclusive bags and wallets match back to key apparel styles in the collection. Four cardholders, a tote bag and mini backpack complete the accessory selection with vivid prints inspired by The Avengers, Captain America, Iron Man and X-Men.

BoxLunch, a cause-driven pop culture retailer, offers a wide range of officially licensed products – from apparel and accessories to collectibles and home goods – from some of the world’s most iconic brands. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America*.

 


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