The Incredibles Dole Partnership is “Powering the Hero Within” this Summer

Incredibles Dole Partnership

Our favorite Incredible family, The Parrs, are joining Dole to fight for healthier kids and families as we celebrate the release of Incredibles 2 on June 15.  This Incredibles Dole partnership is part of  Dole’s yearlong “Powering the Hero Within” initiative, which included Marvel earlier this year.

For 15 weeks this summer we will see a healthy-eating collaboration between Dole and Incredibles 2. The program combines a broad new set of Incredibles 2-inspired breakfast, entrée, snack and drink recipes and useful healthy eating tips with colorful character images on millions of DOLE® Bananas and Pineapples in U.S and Canadian supermarkets continent-wide.

Not only will iconic Incredibles 2 characters be featured on DOLE produce, you will also find a new dedicated website at  This new site offers Incredibles 2-themed nutrition information and recipes, and allows visitors to load and share photos depicting their families’ idea of healthy eating.

Dole has committed to make a $2 donation to Action for Healthy Kids for each photo uploaded between May 24 and Sept.,15, 2018, to support the national nonprofit organization’s work to build healthier families, communities and schools. Under the organization’s motto “Every kid healthy, active and ready to learn,” Dole and Action for Healthy Kids hope to inspire people to become a hero for those around them.

This super fun summer begins today, May 24 and continues through September and continues through September as part of a multiyear alliance by Dole and Disney to honor the moms, dads, grandparents, teachers, coaches and other everyday heroes committed to making home and school healthier places.

“From stay-at-home dads to single parents and blended households, we know that family structures continue to change,” said Bil Goldfield, director of corporate communications for Dole and the father of a young daughter. “What hasn’t changed is the simple fact that raising healthy families today can feel like a hero-worthy challenge against junk food and other villains looking to lure kids down the wrong nutritious path.”

“Dole is taking its cue from Disney●Pixar’s Incredibles 2 to provide the super recipes, serving suggestions and healthy-living tips that moms, dads and others need to positively impact family eating habits all summer long.  Because at the end of the day, everyday heroes are the most powerful heroes of all.”

“When children are offered healthier foods combined with nutrition education, they are better equipped to make smart food choices that impact not only their health but also their ability to learn in school,” said Rob Bisceglie, CEO, Action for Healthy Kids and the father of three school-aged children. “Thanks to Dole, we can support more health heroes in their efforts to make the experience of trying new fruits and vegetables a fun and positive one for kids, both at school and at home.”

On this new site parents, grandparents, aunts, uncles and other Incredible caregivers will find 15 original Dole fruit and vegetable recipes inspired by the Parr Family and their alter egos in Disney●Pixar’s Incredibles 2. Some of the recipes I’m most looking forward to are “Super Banana-Berry Boom,” “Parr-fect Power-up Cup,” Terrific Take-off Sweet Toast,” and “Snack-Snack Attack!”

Today is also National Eat More Fruits and Vegetables Day!  This day is celebrated annually on the Thursday before Memorial Day, National Eat More Fruits and Vegetables Day is an official holiday created by Dole in 2015 through official proclamation by Los Angeles and Salinas counties and the California cities of Monterey and Westlake Village to promote a healthy lifestyle, especially a diet rich in fresh produce.

So head on over to the new Dole and Incredibles site and check out all the ways eating more fruits and veggies can power up your kiddos for an Incredible day!

Photo Credit: Dole

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