‘Heraldry of Heroines’ Online Collection Celebrates Disney Princesses

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Disney Parks online store is celebrating Disney’s beloved princesses with a new offering of princess merchandise called “Heraldry of Heroines.” This new collection is a limited release and will include apparel and accessories highlighting many of our favorite Disney Princesses. Disney Parks Blog recently talked with Cody Reynolds, Creative Manager with Disney Consumer Products and Interactive Media Creative Group, who shared the inspiration behind the designs created especially for Disney Parks.

“We wanted a collection that extended the story of the Disney Princesses at Disney Parks,” explained Cody. “Within the many unique kingdoms of the enchanted Disney realm lives an equally unique Disney Princess. In this collection, each princess is represented by an individual royal crest denoting strength, honor, and leadership. We looked to Fantasyland and imagery from classic animated features to design the coat of arms. This collection is a fun way to showcase the Disney Princesses without actually showing images of them.”

Belle from Disney’s “Beauty and the Beast” is the first Disney Princess in this online collection. Limited release products will be available from now through July 16 at DisneyStore.com/ParkEvents. Items include apparel for adults and kids, along with accessories such as a tote bag or backpack.

“The story of each Princess is woven into the design of each crest and is an undeniable mark of her adventurous, heroic spirit,” continued Cody. “Each design is filled with little gems waiting for guests to discover. We also included nods to the original fairytales.”

Disney Parks Blog shared a sneak preview of additional designs coming to the online store.

Guests will find collections inspired by Disney’s “The Little Mermaid” in August; Walt Disney’s “Cinderella” in September; and Walt Disney’s “Snow White and the Seven Dwarfs” in November. Two additional collections will be released in early 2018.

The “Heraldry of Heroines” collection was created especially for the Disney Parks online store and won’t be found in locations at Disney Parks.

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Source: Disney Parks Blog




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