Disney Announces ‘Frozen‘ Will Not Return to Broadway after Theaters Reopen. The news was shared by Thomas Schumacher, the president of Disney Theatrical Productions in a letter to his staff.
The letter addressed how it is believed Frozen would not bring in the audiences needed to recoup losses due to the COVID-19 pandemic and has subsequently been cancelled. Having performed the “weakest” out of the three shows featured on Broadway in 2020, it seems natural the company would chose to close Frozen in favor of a new title that is more in demand by future audiences. “This difficult decision was made for several reasons but primarily because we believe that three Disney productions will be one too many titles to run successfully in Broadway’s new landscape,” shares Schumacher in the letter.
The letter also outlined that the company remains committed to “The Lion King” and “Aladdin” on Broadway, to “The Lion King” and “Mary Poppins” in London’s West End, and to touring productions of “The Lion King” and “Frozen” in North America and “The Lion King” in Britain. Schumacher shared a bit of insight into the future of Disney on Broadway and shared several new adaptions are currently in the works for the company including The Jungle Book, The Princess Bride, Bedknobs and Broomsticks and Hercules.
Disney Legend and famed composer Alan Menken has been hard at work with adapting Hercules for Broadway, but this is the first we have heard of The Jungle Book, The Princess Bride, and Bedknobs and Broomsticks being adapted for the stage! Disney Theatrical Productions is also working on overseas projects such as a revamping of Disney’s Beauty and the Beast and Aida.
We are sorry to see DTP “Let it Go” sooner than expected, but we will still be able to enjoy the Broadway hit during the national tour later this year. Be sure to check back here at Chip and Co. for all things Disney on Broadway!
Featured Photo Credit: Disney