When it comes to a Disney park, it is all about the details. The magic makers at Disney ensure that every guest that walks through the gates has the best experience possible. There are many ways that Cast Members and Imagineers enhance the park experience. One unique way is through the power of scent.
In order to improve the park experience, The Walt Disney Company published a patent that they have described as “scent blending”. More specifically, the company said it’s, “providing time-varying scent effects in a scripted entertainment event”. This will help the company to maintain the magic of story telling.
To explain further, while experiencing a Disney park attraction, this scent technology will aid in the transition of the story being told. That patent also stated, “Unlike conventional scent augmentations systems and methods that try to overpower and replace unpleasant odors, this disclosure describes methods and systems for artistically delivering scent in a manner that creates a representations of a physical space and physical objects that are represented in the entertainment experience”.
Although the company did not disclose what experiences will use this technology going forward, we can imagine which up and coming attractions could benefit from the patent. For example, with Epcot getting ready to debut Remy’s Ratatouille Adventure, including scents would add a whole new element. As far as existing attractions go, we have noticed similar technology in the Soarin’ attraction. During your journey Soarin’ Over California or Around the World, scents help in the transition from one location to the next. We can’t wait to see what Disney does with this technology next!
What attraction would you like to add scents to? Let us know in the comments!
Source: Orlando Business Journal
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