Disney+ is getting closer to its highly anticipated arrival! Rumors are swirling with speculation of what the Disney owned streaming service will bring and we are getting more details.
The chairman of Walt Disney direct-to-consumer and international offers division, Kevin Mayer has wrapped up the $71.3 billion deal with 21st Century Fox and is now awaiting approval from just a few more regulatory boards to complete the deal. Meyer has shifted focus from the purchase to work on finalizing the Disney+ streaming service in 2019.
The acquisition of both the film and television studios of 21st Century Fox and a major piece of Hulu, have put Disney in the position to become a powerhouse in the streaming industry. With Mayer leading the newly created division including ESPN+, Disney+, and the stake in Hulu under his umbrella, the former chief strategy officer is excited.
Disney does face competition in the direct-to-consumer streaming market. With the average consumer subscribing to three or four streaming services there is certainly room for Disney+. Disney is not trying to come out as a winner over the other services, but rather focus on the consumer. Their goal is merely to serve their consumers with choice. As the days of the mega channel, cable package draws to a close. Disney intends to use their services to allow consumers choice over what they want and don’t want in channels.
So, what are we expecting from Disney+? While there is no official lineup yet subscribers can expect exclusive content. The streaming service will include many of the core brands with a variety of releases including theatrical films, television, and original content. Additionally, there is the possibility the new service will bring back the Netflix canceled Marvel shows; Mayer acknowledges Luke Cage and Iron Fist both canceled after two seasons as high-quality shows. Ultimately, a nice mix of non-original and original content is expected.
So get ready to spend some quality time on your couch to see all that Disney+ has to offer.
Source: The Hollywood Reporter
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