Last month Force Friday II brought us many incredible Star Wars collaborations, one of them being the new Star Wars Campbell’s Soup Cans. To celebrate the alliance, Campbell’s has a surprise for New York Comic-Con attendees and residents! A new Star Wars inspired “canstallation” structure, will be stationed on the streets of New York to celebrate the upcoming release of Star Wars: The Last Jedi.
The interactive “canstallation” structure will feature characters from Star Wars: The Last Jedi made entirely out of the new Limited-Edition Campbell’s Star Wars soup cans, against the backdrop of an LED screen playing the trailer for the new film, due out on December 15. The structure will be displayed on a truck stationed on 10th Avenue at 37th Street. Comic-Con attendees and locals are invited to stop by on October 5, 6 or 7, between the hours of 10 a.m. and 6 p.m.
Yin Woon Rani, Vice President, Chief Consumer Experience Officer said:
“We are excited to continue to work with Disney and Lucasfilm for the third year to bring fans a new set of Limited-Edition Star Wars licensed soups to celebrate the latest film in the saga. We’re especially thrilled to support this collaboration by bringing back our popular canstallation display for film fans and Comic-Con attendees – may the Force be with you!”
You can find out more about the new Star Wars Campbell’s Soup cans here.
In addition, Campbell will debut a new commercial in its “Made for Real, Real Life” campaign to support the Star Wars cans. The campaign, which debuted in 2015, previously featured a talked-about Star Wars themed commercial of two dads feeding their son a warm bowl of soup while reciting the memorable “I am your father” line from the 1980 film, Star Wars: The Empire Strikes Back.
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