Avengers: Endgame’ is Predicted to Beat ‘Avatar’ as Highest Grossing Film by Labor Day. The star studded Marvel Studios film, which brought together over a decades worth of content spanning 22-films, has been slowing down in the box office faster than anticipated, but is still expected to unseat Avatar as the highest grossing film of all time.
“It’s slowed down more than we all expected,” BoxOffice Media chief analyst Shawn Robbins told THR, but, “No movie had opened on that level, globally.” Robbins is referring to the record breaking opening weekend, which saw $357 million in the domestic box office and $1.2 billion globally.
He believes that if Avengers: Endgame passes Avatar as the highest grossing film of all time it will occur around September, rather than the previous prediction of mid-June.
Senior media analyst at ComScore, Paul Dergarabedian, says this is due to the two films having completely opposite openings.“Avatar was all about the marathon and now it’s about the sprint,” Dergarabedian said. But the front-loaded Endgame did a “lion’s share of its business in the first few weeks,” Robbins added.
One of the glaring differences between the two films is Avatar had very little in the way of competition in the box office and was in theaters for 60-weeks (which is unheard of nowadays), versus Avengers: Endgame has several films to contest within a shorter run in theaters. The release of Legendary’s Pokémon Detective Pikachu and Lionsgate’s John Wick: Chapter 3, stole the show in the weeks following Endgame‘s release, slowing its progress towards usurping Avatar‘s record.
Avengers: Endgame will have even more competition in the coming months with the release of Disney’s Aladdin which opened this weekend, Warner Bros.’ Godzilla: King of the Monsters (May 31), Fox’s (Now under Disney) Dark Phoenix (June 7), and Disney-Pixar’s Toy Story 4 (June 21). In July, Sony-Marvel’s Spider-Man: Far From Home (July 2) and Disney’s The Lion King (July 19) are expected to dominate theaters globally.
“If [Endgame] performs like it has been up to this point, there is about a $10 million to $20 million margin that falls half north and half south of Avatar,” Robbins said. “But it would be surprising if Disney didn’t get it there somehow.”
Only time will tell if/when Avengers: Endgame will pass Avatar as the highest grossing film of all time.
Photo Credit: Marvel Studios
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