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Spider-Man is swinging into your local pizza joint just in time for summer! Little Caesars has officially announced a massive new collaboration with Sony Pictures to celebrate the upcoming movie, Spider-Man Brand New Day, which hits theaters on July 31.
To mark the occasion, the pizza chain is rolling out a brand-new themed menu item, custom collectibles, and even a massive interactive event for fans.
Related – Amazon Prime Members Get Exclusive Early Access to Spider-Man: Brand New Day Screenings
Starting today, June 22, you can officially order the all-new Webberoni Pizza. Inspired by Spidey’s iconic web-slinging superpowers, this special pizza features a distinct “web” made of shredded pepperoni and a toasted two-cheese blend melted across the top. The unique combination means you get savory pepperoni in absolutely every single bite, all for just $8.99. If you want to spice up your usual order, you can also opt to add the shredded pepperoni “web” to any pizza when ordering online. Even better, starting today, all Little Caesars pizzas will be served in newly designed, limited-edition Spider-Man movie boxes.
The fun continues into next month for collectors. Beginning July 6, every purchase of a Webberoni Pizza will come with an exclusive movie poster. There will be three different limited-edition designs that refresh weekly, so fans will have to act fast if they want to collect the whole set while supplies last. Little Caesars is also debuting a brand-new television commercial directed by Greg Bell, showcasing how fans can channel their inner wall-crawler at dinnertime.
For fans looking for the ultimate immersive experience, Little Caesars is hosting a special Spider-Man Brand New Day pop-up experience this Saturday, June 27, from 1 to 8 pm ET. Held at the landmark Greenpoint Terminal Warehouse in Brooklyn, the event will feature a full-scale replica of Peter Parker’s Queens apartment. Guests can explore the space, snap photos, hunt for hidden Peter Parker details, and enjoy plenty of fresh pizza.
Brand executives on both sides are incredibly excited about the partnership. Little Caesars Chief Marketing Officer Greg Hamilton noted that the collaboration is all about connecting with consumers during huge cultural moments, bringing the world’s favorite superhero straight into living rooms for a unique family pizza night. Jeffrey Godsick of Sony Pictures Entertainment added that Little Caesars’ bold and playful spirit made them a natural fit to bring the action and fun of the movie to life.
The Webberoni Pizza is officially available at participating locations starting today as a HOT-N-READY option or through the app.
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