Disneyland working on NEW Membership Program

disneyland

Disney recently announced that it was suspending the Disneyland Resort Annual Passholder Program effective immediately. This was terrible news for locals which make up a majority of Disneyland’s passholders. Now we know that Disneyland is working on a new membership program!

Related – Disneyland Ending Annual Pass Program effective immediately

Disneyland is sending surveys to guests about potential passport replacements. Disneyland Resort President Ken Potrock said they are seeking feedback from passholders on factors such as price, frequency, spontaneity, and the time of day, week, and year they’d like to use the new program.


Twitter user @imagina1on shared the following information about the surveys:

Related – Disneyland Annual Passholders take advantage of 30% off merch discount before AP is gone

 

@imagina1on shared another tweet that shows even more options were being surveyed.

According to Potrock, the new membership program – which is already in development – will deliver choice, flexibility, and value. The goal is to spread out attendance at both Disneyland Resort theme parks while satisfying the largest number of people.

Disney seems to have time to figure out this new program since Disneyland most likely won’t open before this summer due to California’s COVID-19 restrictions.

“We’re going to use this time as an opportunity to develop new offerings and a new way to think about the business given the situation we find ourselves in,” said Potrock.

Disneyland

This new membership will be a hybrid of what passholders liked from the old AP program with a new slate of experiences and features.

Theme park expert Martin Lewison expects restrictions and reservations will be integral elements of the new program. “I would expect to see more restrictions on lower-priced passes and extremely high prices for passes with no restrictions,” Lewison told the OC Register. “I think reservations for visits will become more common for all types of tickets. Disney may find other ways to reward its most loyal fans – like exclusive merch, dining, and events.”

Stay tuned for more updates and information regarding Disneyland’s new membership program!

Source: OC Register

Please note: some posts may contain affiliate links which means our team could earn money if you purchase products from our site

D2T-1

Let our friends at Destinations to Travel help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.

Get started below for your FREE No Obligation Quote.

Book With our friends at Destinations to Travel

Name(Required)
MM slash DD slash YYYY
MM slash DD slash YYYY
This field is for validation purposes and should be left unchanged.

For the BEST in Disney, Universal, Dollywood, and SeaWorld Theme Park News, Entertainment, Merchandise & More follow us on, Facebook, Instagram, and Youtube. Don't forget to check out the Chip and Company Radio Network too!

YouTube player

Written by:

5,265 Posts

Sara is a travel agent with Destinations to Travel, a Disney Earmarked agency. She lives in Alaska with her husband and 3 kids. Due to her extreme dislike of winter, she travels often to warmer destinations during the colder months. She visits the Disney parks and resorts frequently with her family and loves helping other families plan magical vacations. Contact her here for help with your vacation!
View All Posts
Follow Me :