Disney Changes Their Jewelry Packaging to Make Items Easier for Gift Giving

The Disney Park Merchandise team has recently changed the way that Disney-themed jewelry items are packaged making them perfect for gift giving or for making sure your items and packed away nicely during car trips and flights home.

As you see from the picture above, jewlery now comes affixed to a mini gift bag which makes it easy to carry along with you and surprise that special someone. Here’s a closer look:

Jewelry merchandiser Clay Chaffin had this to say about the change: “When designing products, we continually look for ways to enhance our guests’ shopping experience. We began placing jewelry on removable cards and attaching those cards to miniature gift bags. This change improved in-store displays by making products easier to showcase by story, and, more importantly, it gave guests a simple yet elegant way to gift Disney jewelry. The response has been great!”

Here’s a closer look at how they’ll look on display:

The new packaging design features decorative jewelry cards attached to removable bows or clasps to the outside of the gift backs.  Guests can detach the cards which can easily be placed inside the mini bags adorned with Disney artwork making instant packaged gifts.

To celebrate the new reusable gift bags, the jewelry team launched several new collections.  These include a “Dots & Dashes” collection that celebrates the best of Minnie and Mickey Mouse.  There’s also a “Kingdoms & Castles Collection” that salutes Disney Princesses or animated classics like “Alice in Wonderland” and “Peter Pan.”  Finally, there’s a sure-to-be-popular Disney Villains collection and “Magic and Mischief” collection with the Haunted Mansion as it’s focus.

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