The Walt Disney Company jumped two spots in The 2018 Harris Poll Reputation Quotient (RQ®) to be ranked 5th!
The Harris Poll Reputation Quotient is a leading study that quantifies the reputation ratings for the 100 most visible companies as identified by U.S. consumers. Ranked 7th in 2017, Disney has received high marks from consumers in several categories, including Financial Performance (No. 2) and Vision & Leadership (No. 4).
For the past 19 years, The Harris Poll RQ® has identified the companies that are top-of-mind with the American public and examines how those businesses are perceived in modern culture. The study surveys consumers to rank the 100 most visible companies based on their reputation in six different categories: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment and Financial Performance. According to The Harris Poll, this year’s rankings show “that consumers value brands that are standing by their values, building deep community relations and fueling momentum in science, health and education.”
Not only did Disney rank fifth in The Harris Poll RQ®, they are also seated fifth in the recently announced 2018 Global RepTrak® 100. Reputation Institute’s annual study—the largest of its kind—measures the reputations of thousands of multinational companies based on a survey of 230,000 individuals in 15 different countries during the first quarter of 2018. The Global RepTrak® 100 includes comparative rankings, demographic trends and unique insights into the dynamics behind reputational impact to determine what drives trust among consumers and leads them to invest in or seek employment from a company, as well as purchase their goods and services.
You can learn more about Disney’s efforts to operate an honorable business and deliver comfort, happiness and inspiration to families around the world, in their 2017 Corporate Responsibility Update. And if you want to work at Disney, visit Disney Careers for more information.
Photo Credit: The Walt Disney Company