On May 3, the 2011 Webby Awards winners were announced. Disney was recognized with two People’s Voice Awards for “Toy Story” and ESPN.
The Webby Awards have been called “the Oscars of the Internet” by The New York Times. Established in 1996, The Webby Awards is the leading international award honoring excellence and innovation found on the Internet in nearly 70 categories and various forms (e.g. websites, online film and video, applications, social media).
The “Toy Story” Official Movie Site, part of Disney Interactive Media, won a People’s Voice Award in the Website: Movie and Film category.
ESPN won its People’s Voice Award for ESPN Mobile in the category Mobile & Apps: Sports category.
As the name suggests, the People’s Voice Award represents the votes of the online community who visit the Webby Awards to choose from among the nominated works in various categories. Hundreds of thousands of votes are cast each year from a global Web community.
Two other Disney and Disney-related projects were nominated for a Webby. Disney.com’s “Tron: Legacy” was also nominated in the Website: Movie and Film category. The Muppets Kitchen with Cat Cora, was nominated for in Online Film & Video, Comedy: Long Form or Series.
“This year’s Webby Winners exemplify the type of profound effect the Internet is having on popular culture and the world at large,” said David-Michel Davies, Executive Director of the Webby Awards. “From Arcade Fire’s reinvention of the music video format with The Wilderness Downtown, or the New York Times coverage of revolution in Egypt and the Middle East, the Internet is the driving force of change in the world today.”
Now in its 15th year, The Webby Awards received nearly 10,000 entries, representing over 60 countries and all 50 states. The Webby Awards are presented by The International Academy of Digital Arts and Sciences, whose members includes an Executive 750-member body of leading Web experts with backgrounds in various fields.