Disney Takes Top Spot in Survey of Most “Intimate” Brands

According to a recent survey, consumers feel closer to the Disney brand than they do any other, even Apple Inc. This is surprising considering the Walt Disney Company is in the beginning stages of pulling its content from all existing streaming services to prepare for Disney+. MBLM, a branding agency,

Keep Reading...

Millennials vote Disney #1 most intimate brand for the MBLM Brand Intimacy 2017 Report!

The results of MBLM Brand Intimacy 2017 Report is in and among millennials Disney rated #1 most intimate brand! In case you haven’t heard of Brand Intimacy this is a study based on emotions, it is defined as a new paradigm that leverages and strengthens the emotional bonds between a

Keep Reading...