NEW Star Wars Oreos Coming to a Galaxy Near You!
Calling all Jedi and Sith – get ready for a delicious dilemma! The OREO brand has teamed up with Lucasfilm to unleash a limited-edition Star Wars cookie adventure.
Dark Side or Light? The Choice is Yours (Well, Kinda):
Two special edition Star Wars OREO cookie packs hit shelves soon, both sporting identical outer packaging. But here’s the twist: each pack holds a mystery! Inside, you’ll find either golden or dark chocolate creme – a tasty representation of the Force’s light and dark sides. Who will you choose? Or will fate decide?
Open a pack and discover your destiny! These limited-edition Star Wars OREO cookies promise a playful surprise with every bite. So, grab a pack (or two) and prepare to join the delicious battle between good and evil.
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“Pairing two tremendously loved communities to launch the Star Wars™ OREO Cookie Packs has been an amazing experience,” said Nicole Fischer, Senior Brand Manager, OREO, US. “We are continuing to make strides to cement our brand’s cultural relevance via strategic collaborations. We hope fans see how much we loved bringing their favorite stories to life, and that they have fun discovering the details we’ve included at every touchpoint.”
When fans open their packs, and discover their destiny, they’ll be greeted with either dark side or light side Star Wars™ OREO Cookies with red or blue creme, respectively, that’s infused with “kyber” sugar crystals inspired by the crystals found in a LIGHTSABER™. On each cookie, fans will find embossments of corresponding dark side and light side characters such as Darth Vader, Darth Maul and a stormtrooper for the dark side pack, or Luke Skywalker, Yoda, and Princess Leia for the light side pack, with 10 characters each across the two varieties of the Special Edition Star Wars™ OREO Cookie Packs — 20 characters total.
The Star Wars™ and OREO Cookie lore goes even deeper if you take a closer look at the packaging art. As an homage to the franchise, the Star Wars™ OREO Cookie Packs feature original character artwork beautifully hand-painted by the legendary illustrator Greg Hildebrandt, an iconic Star Wars™ poster artist since 1977.
The new Star Wars™ OREO Cookie Packs will be available for presale starting May 30 at OREO.com/StarWars and will begin rolling out at retailers nationwide starting June 10. The packs will be available only for a limited time, while supplies last.
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