Marvel and Coca-Cola Assemble for Epic Global Campaign
Two of the world’s most iconic brands are uniting for a thrilling global campaign! The Walt Disney Company and Coca-Cola have launched “Coca-Cola x Marvel: The Heroes,” a collaboration celebrating some of Marvel’s most beloved characters.
This limited-time campaign brings the Marvel Universe to life with a brand-new TV commercial and an innovative consumer experience. Look for exclusive, limited-edition Coca-Cola packaging featuring striking illustrations of 38 iconic heroes and villains. These collectible cans and bottles aren’t just for show – scan them to unlock augmented reality versions of the characters on Coca-Cola’s website!
Related – Marvel Announces New Cast for Fantastic 4 Movie in an Unusual Way
“Coca-Cola x Marvel: The Heroes” also offers fans the chance to win incredible prizes from Disney and Marvel. Enter for your shot at experiences like a Disney Cruise, exclusive Marvel movie screenings, autographed memorabilia, collectible influencer boxes, movie tickets, and Disney+ subscriptions.
“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, said. “We took the traditional marketing paradigm and redefined it in the best way possible.”
Hamilton added that the result is “an unprecedented campaign that taps into the power of the Marvel Universe” and “tells stories in a way that can only be done when Coca-Cola and Disney come together.”
The collaboration kicks off with a new TV spot that showcases a woman, who accidentally puts an entire comic book world in danger. Then, the real magic of Coca-Cola unites the Marvel Universe to save the day.
For nearly 85 years, Marvel has inspired millions of fans with diverse characters and timeless stories and now Coca-Cola is bringing these heroes to its iconic bottles while continuing its relationship with Disney that began more than 60 years ago.
“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola TM, added. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
The Marvel characters featured in 38 designs across the limited-edition products include:
- Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine
- Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor
Starting today, fans can collect characters from this exciting new collaboration in stores globally. Coca-Cola x Marvel: The Heroes will be available in more than 50 countries worldwide across North America, Latin America, Europe, China, Japan, and Asia Pacific.
The Coca-Cola x Marvel: The Heroes collaboration marks the latest way fans can express their Marvel fandom, as Marvel remains one of the world’s most prominent character-based entertainment companies — built on a library of more than 8,000 characters featured in comic books, consumer products, films, series, theme park attractions & lands, and more.
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