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Star Wars Launches “Power the Force” Campaign
Disney Consumer Products today announced the launch of “Power the Force,” a year-long campaign designed to fuel the imaginations of Star Wars fans of all ages. This exciting initiative will feature a wide array of must-have collectibles, apparel, toys, and more, with a particular focus on products inspired by iconic lightsabers, starships, and droids.
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The campaign kicked off with several exciting new product reveals:
- Hasbro: Unveiled the thrilling Star Wars Epic World of Action Mech Force Suits, allowing fans to take playtime to new heights with Darth Vader, Mandalorian, and Stormtrooper Mech Suits.
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- RockLove: Showcased stunningly crafted AT-AT & AT-ST Necklaces, capturing the intricate details of these iconic Imperial vehicles in antiqued sterling silver.
Funko: Expanded its popular POP! Bobblehead line with new additions featuring Darth Vader, Boba Fett, Kylo Ren, and Clone Trooper Fives.
Bandai Namco: Introduced the captivating Star Wars Darth Vader Tamagotchi with Silicone Case, allowing players to witness Anakin Skywalker’s descent into the dark side.
LEGO Group: Released the 75429 AT-AT Driver™ Helmet building set, offering a challenging and rewarding build experience for fans.
Citizen Watch: Unveiled the Rebel Starfighter Boxed Set, featuring a stylish black dial with intricate design details, including the Rebellion symbol and iconic imagery.
Throughout the year, fans can anticipate a continuous stream of new product reveals and launches from a diverse range of brands, including Hasbro, LEGO, Funko, Citizen Watch, Jazwares, RSVLTS, RockLove Jewelry, Topps, and many more.
“Power the Force” celebrates the passion and creativity of the Star Wars fandom, encouraging fans to connect with the galaxy far, far away through exciting new products and experiences. Whether building iconic starships with LEGO sets, collecting beloved characters as Funko POP! bobbleheads, wielding a powerful Hasbro Lightsaber, or showcasing their fandom through stylish apparel, fans can continue to “Power the Force” with a galaxy of exciting new products.
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