On Monday, November 25, the enchanting world of Disney’s “Frozen 2,” which is now playing in theatres nationwide, came to life at Saks Fifth Avenue with the debut of its iconic holiday windows in collaboration with Disney.
The dazzling holiday windows were unveiled with a special musical performance by Idina Menzel, who is the voice of Elsa and also this year’s Saks Holiday Book cover star. Saks’s center six windows on Fifth Avenue each depicted Elsa’s extraordinary journey to discovering her own power as she navigates her way through the four spirits of nature- wind, fire, water and earth. Adored characters, Olaf, Kristoff and Anna also appeared throughout the vignettes as they championed Elsa along the way.
The production also included a theatrical light show on the façade of the Saks Fifth Avenue NYC flagship and entertainment from the Young People’s Chorus of New York City, dancers and characters from “Frozen 2.”
Guests included Tony Award winner and star of Disney’s “Frozen” and “Frozen 2” Idina Menzel, Chanel Iman, Carolyn Murphy, Coco Rocha, Nicky Hilton Rothschild, Dorinda Medley, Stacey Bendet, Casey Fremont, Fernando Garcia, Marjorie Gubelmann, Rosie Assoulin, Jason Wu, Laura Kim, along with Saks President Marc Metrick, Saks Chief Merchant Tracy Margolies, Saks Fashion Director Roopal Patel, Saks SVP Marketing & Digital, Emily Essner, Disney President of Consumer Products, Disney Parks, Experiences and Products Ken Potrock.
In addition to offering exclusive holiday products inspired by the film, Saks will also host an immersive activation on the 9th Floor of its flagship store, Disney’s Frozen 2 Enchanted Forest Experience at Saks where visitors will be transported to the magical world of “Frozen 2” and experience Elsa’s journey through the enchanted forest, encountering the four spirits of nature and other beloved characters along the way. The activation will run from Tuesday, November 26 through Tuesday, December 24. Saks will donate $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children’s Hospital. Information on how to attend the experience can be found here.
The window animation and light show will continue throughout the holiday season until January 2, 2020.
Here are photos from the event last night and look at the window displays:
Photos by Brett Carlsen/Getty Images for Disney
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