With the theme “Telling the Inherited Story,” the 2-day SATE conference examines the making of compelling places and guest experiences at theme parks and museums. SATE denotes Story, Architecture, Technology, Experience. Early bird registration for SATE is in force through Aug. 30.
Geurts’s branding panel will include Tina Skees, Corporate Director, Guest Experiences of Herschend Family Entertainment and Donny Weber of design/build firm The Weber Group, Inc. It is one of two architecture-related panels at SATE organized by Penny Peavler, Director of Brand Development and Marketing for The Weber Group.
“Where in the world is the future of hospitality design?” is the topic to be explored in the second panel, moderated by Peavler and including Fran Boettcher, AIA LEED AP of PBS&J, Jonathan F. Douglas AIA, Managing Principal with VOA Associates Inc. and Dave Eagleson, Vice President at Forrec Ltd.
“Commitment to sustainability is important for the future, not only in terms of materials and systems but also in terms of process, life cycle and integration of technology,” notes Peavler. “This could be everything from trip-planning, check-in and how the room works, to changing elements based on individual moods and expectations.”
SATE topics and speakers will also include:
– The Wizarding World of Harry Potter™: Members of the team that brought this new attraction to life at Universal Orlando® Resort discuss the process of keeping the integrity of the story intact while developing it into an immersive guest experience.
– Beyond All Boundaries: Presenters from The Hettema Group, a design and masterplanning company, talk about the creation of the award-winning new 4-D theatrical multimedia experience at the World War II Museum in New Orleans.
– Fort Worth Museum of Science and History: Van Romans, president of FWMSH and former Disney executive and Chick Russell of Chick Russell Communications present the 21st Century transformation of the Museum.
– Walt Disney Imagineers share philosophies and approaches in “Keeping the Magic Fresh: Evolving the Legacy.”
Registration for SATE 2010 is now open.
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