Just one day into the “Magic of Storytelling” campaign and already there is a great ‘shelfie’ to report. New mom and Grammy-award artist Pink just posted a picture of her newborn son Jameson and daughter Willow reading ‘The Princess and the Frog’.
— P!nk (@Pink) January 7, 2017
Fans are encouraged to share their own #shelfie of themselves with their favorite book. For each “shelfie” posted, Disney and ABC will donate up to one million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families, until March 31.