Peyton’s Places heads to Magic Kingdom to investigate the origins of the iconic Disney Super Bowl spots
Peyton Manning, the former NFL quarterback who racked up 2 Super Bowl rings and wins against all 32 teams in the NFL during his 18-year career, is bringing his popular ESPN+ Show ‘Peyton’s Places‘ to Walt Disney World’s Magic Kingdom. The episode explores the origins of the iconic ‘What’s Next’ Disney Super Bowl Spots.
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For those unaware, ‘What’s Next’ is a now-staple commercial that appears at the end of the Super Bowl. The ads go something like this: interviewer “Peyton Manning, you just won the Super Bowl, What’s Next.’ Peyton: ‘I’m going to Disney World (or Disneyland, depending on what park the team is heading to).’
The day after the Super Bowl, the winning team gathers at Walt Disney World (or Disneyland) for a celebration that includes parades and interactions with a variety of Disney characters. The first ‘What’s Next’ spot aired with Phil Simms exclaiming ‘I’m going to Disney World’ in 1987 following the New York Giants 39-20 wins over the Denver Broncos in Super Bowl XXI. Disney Parks blog relates the following origin of the ‘What’s Next’ idea:
In December 1986, pilots Dick Rutan and Jeana Yeager had just completed the first flight around the world without stopping or refueling. Then Disney CEO, Michael Eisner and his wife Jane, were having lunch with the pilots and asked the simple question “What are you going to do next?” Their response was, “We’re going to Disneyland!” And just like that, the idea for the iconic “What’s Next?” campaign was born.
Disney Parks Blog, 2023
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Watch Phil and Peyton traverse around Magic Kingdom while Phil gives us all the inside story behind the famous spots (such as the fact he in initially didn’t even want to film the commercial) in the “When You Wish Upon A Star” episode of “Peyton’s Places” airing now on ESPN+.
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