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M&M’S and Marvel Launch Year-Long Hero Campaign
Mars and The Walt Disney Company have joined forces for a “super” new global partnership! Throughout 2026, M&M’S and Marvel will team up for a massive collaboration that kicks off with limited-edition collectible packaging, featuring the iconic Spokescandies dressed as your favorite Marvel Super Heroes.
Related – Marvel Studios Unveils New Trailer and Stills for ‘Wonder Man’
The global rollout begins this month, bringing a massive wave of digital content, exclusive merchandise, and “Year of the Hero” experiences to over 65 markets. The star of the show is a collection of seven limited-edition packs featuring the M&M’S Spokescandies in hero mode: Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena, and Orange as Red Guardian.
Rankin Carroll, Chief Brand Officer of Mars Snacking, noted that the partnership is built on a “shared belief in the power of fun,” blending the storytelling of the Marvel Universe with the playful spirit of M&M’S. Fans can also look forward to hilarious “audition” videos where the Spokescandies try out for roles in the MCU, a campaign that will continue to evolve throughout 2026.
Mindy Hamilton, Disney’s SVP of Alliances Marketing, added that the collaboration is a celebration of fandom, stating it was “fun to imagine what could happen if M&M’S Spokescandies were part of that world.” The result is a global campaign designed to create meaningful connections for fans of both brands.
Are you excited for the collaboration?
