Macy’s & Disney Unveil Exclusive 2026 Holiday Collection to Celebrate 100th Thanksgiving Day Parade

Macys and Disney Release Exclusive 2026 Holiday Merchandise Collection

It may only be August, but holiday cheer has officially arrived! Macy’s and Disney have officially released a brand-new, exclusive merchandise collection in celebration of a monumental milestone: the 100th Macy’s Thanksgiving Day Parade.

Related-Disney and Macy’s Partner to Celebrate 100 Years of Thanksgiving Day Parade Magic

This commemorative lineup takes inspiration from Disney’s rich history with the parade, celebrating nearly a century of iconic character balloons that have glided above the streets of New York City since 1924. At the heart of this year’s festivities is the grand reveal of an all-new character balloon debuting in the 2026 parade route—Sorcerer’s Apprentice Mickey.

A Century of Parade Magic Captured in Every Piece

The 2026 Parade is extra special. Not only does it mark a century of Thanksgiving traditions, but it also welcomes a fresh, spellbinding look for Mickey Mouse. Rather than focusing purely on NYC landmark imagery, the collection’s artwork serves as a large-scale love letter to Disney’s soaring legacy with Macy’s, charting character evolution through nostalgic designs and archival nods.

The collection spans an incredible assortment of apparel, cozy lounge wear, accessories, and high-end collectibles created in partnership with top brands, including:

• Citizen
• Crocs
• Hallmark
• Loungefly
• Swarovski

Select items are available now on macys.com, with the full, expanded collection launching in select Macy’s stores nationwide later this fall.

Related-New Disney Destiny Song to Take Center Stage at 99th Macy’s Thanksgiving Day Parade

First Look: Highlights from the Launch

Before Sorcerer’s Apprentice Mickey takes to the NYC skies on Thanksgiving Day, he’s making a magical debut across cozy apparel and festive keepsakes.

Commemorative Apparel & Sleepwear

• History of Mickey Mouse Sweatshirt: Featuring a retro gray base with vibrant pops of red, blue, and yellow, this crewneck showcases Mickey’s journey from his parade debut in 1934 to his 2026 Sorcerer look.

• Adult Black Logo Sweatshirt: A sleek, subtle option featuring tiny gold sparkles, character artwork, and the official Macy’s 100th Parade logo tucked into the corner.

• Family Matching Sleepwear: Dreamy dark Satin Sleep Sets for adults bring a silky touch of Fantasia magic to bedtime, while coordinated Toddler & Kids Sets feature the Sorcerer Mickey balloon front and center.

• Plush Kids Robe: Crafted in soft light blue, complete with balloon artwork and magical Mickey ears built into the hood.

Wearable Accessories & Collectibles

• Sorcerer’s Apprentice Mickey Ear Headband: Complete with sparkling stars, a central blue sorcerer’s hat, and an adorable side-by-side retrospective look at Mickey’s parade evolution.
• Loungefly Mini Backpacks & Bag Charms: Featuring multiple beloved Disney parade characters so fans can customize their look on the go.

• Velvet Gratitude Journal: A majestic, soft-touch journal featuring the Macy’s 100th Parade logo embossed along the spine—perfect for counting blessings during the holiday season.

• Interactive Dress-Up & Play Sets: For imaginative kids, the lineup includes a themed Play Tent, Dress-Up Set, and Fantasma Magic Set.

Bring the Tradition Home

For generations of families, watching the Macy’s Thanksgiving Day Parade on TV—or standing along the streets of Manhattan—is a sacred holiday tradition. This milestone 100th-anniversary capsule offers the perfect opportunity to honor those cherished memories while looking forward to new ones.

Head over to macys.com to explore the early release pieces today before the full lineup hits store shelves later this season!

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