Lucasfilm and Volkswagen Partners Up on New Mandalorian ID. Buzz
Season 3 of The Mandalorian is now complete and to celebrate Lucasfilm and Volkswagen have partnered up on this super cool Mandalorian ID. Buzz wrap.
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Lucasfilm VP and creative director Doug Chiang — one of Star Wars’ most impactful designers, and also a car enthusiast enjoyed working on the project together.
“Last year’s campaign was so successful, and I had so much fun designing the wraps for the Obi-Wan cars, where we did the light side and the dark side,” he tells StarWars.com. “So this time we thought it would be terrific if we could come up with another idea.”
The result is a new ID.Buzz wrap inspired by the new season of The Mandalorian — now streaming on Disney+ — and Din Djarin’s modded Naboo N-1 starfighter. Debuting at Star Wars Celebration Europe 2023, the Mando-themed design is subtle and smart, incorporating the N-1’s metallic color scheme and other details, like the yellow stripe from the ship’s original paint job, vertical lines mimicking panels, and the mudhorn insignia, which Mando sports on his beskar armor.
“We treat our vehicles with a lot of character and personality, and the ID. Buzz is a terrific character. If you look at the front, there’s a terrific, warm, inviting face,” Chiang says. “So it seemed natural that we would merge the two iconic brands together, and for me, trying to imbue the N-1 aesthetic into the car was just brilliant.”
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The Mandalorian-inspired ID. Buzz is part of a wider collaboration between Lucasfilm and Volkswagen celebrating Season 3 of the Disney+ series. Watch the campaign video above.
You can read more about the collaboration between Lucasfilm and Volkswagen on starwars.com
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