Look Inside the Disney World Annual Passholder Shopping Event at ESPN Wide World of Sports


Look Inside the Disney World Annual Passholder Shopping Event at ESPN Wide World of Sports

Today is the first day of the Walt Disney World Annual Passholder Shopping Event at ESPN Wide World of Sports! We were on hand to check out some of the discounted merchandise from the event.

Related – Oswald Annual Passholder Magnet Coming Soon to Disney World

All of the major brands of Disney Products are available; from Dooney & Bouke, Loungefly, Alex and Ani, Disney Parks, and much more.


Items are on display in Costco style with many still in or on top of boxes.


There is a 2-item limit on many of the higher-end products but the rest is as many as you can carry.


We saw a lot of Dooney and Bourke bags on sale!

Overall this fun event has a live DJ and food trucks, it’s like a post-modern Disney flea market. If you are in the Disney World area and have an annual pass you should stop by. You have till September 23rd to pick up some discount Disney Merchandise!

Here are more details on the Disney World Annual Passholder Merchandise Event:


Enjoy a special Passholder merchandise event at ESPN Wide World of Sports Complex.

During this event, Passholders can enjoy:

  • Early access to purchase new trading pins and Pandora charms, including:
    • EPCOT Reimagined Pandora Charm
    • Journey to Imagination with Figment Pandora Charm
    • Minnie Mouse Bride Pandora Charm
    • Grogu Rose Gold Pandora Charm
  • Access to a special Pandora charm just for Walt Disney World Resort Annual Passholders
  • 60% off select merchandise—including select apparel, 50th Anniversary merchandise, Loungefly items and Dooney & Bourke fashions
  • Photo opportunities to commemorate this occasion
  • Special food & beverage offerings available for purchase

Dates & Times

  • September 20 to September 23, 2023
  • 10:00 AM to 7:00 PM daily


Virtual Queue
virtual queue will be in place for this event. Pass holders will need to use the My Disney Experience app to join the virtual queue; a standby queue will not be available.

Here’s how it works:

  • You can request to join the virtual queue for this event starting at 8:00 AM on the day of the event.
  • You do not need to be at Walt Disney World Resort to join the virtual queue.
  • Once your group is called, you’ll have up to 2 hours to check in at ESPN Wide World of Sports Complex. This merchandise event ends at 7:00 PM, so be sure to allow enough time for you to shop.

Learn more about virtual queues.

Important Information

  • An eligible, activated Annual Pass is required to attend. You must show your Annual Pass card, MagicMobile pass, MagicBand or MagicBand+—along with valid photo identification—when checking in.
  • Everyone in your party must be an Annual Passholder and be included in your virtual queue group to attend this merchandise event.
  • Any discounts are for personal use only and may not be used to purchase merchandise with the intent to resell the merchandise; not valid on certain items and may not be combined with any other discount, offer or promotion and subject to change without notice.
  • All offerings are subject to change or cancellation without notice.
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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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