Disney’s Live Action Snow White is a Hit on Disney+

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Viewers Flock to Disney+’s Live-Action Snow White

Even Disney’s biggest theatrical flops, like the live-action Snow White, can find new life on streaming! A film’s cinema struggles don’t always mean there’s no audience for it. With the easy access streaming services provide, it’s becoming common for box office disappointments to find success at home. Take Mickey 17, for example: after earning just $131.8 million globally against a $118 million budget, it soared to become the most popular film on HBO Max earlier this year. Now, Disney is seeing similar results with one of their own recent theatrical bombs after its streaming debut.

Related – Disney’s Live Action Snow White Coming to Disney+ on June 11th

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That film making a comeback on streaming is none other than Disney’s live-action Snow White remake. According to FlixPatrol, a service that tracks streaming popularity, the movie is currently the number one film on Disney+. It’s significantly outperforming both the original animated Lilo & Stitch and the newly released Predator: Killer of Killers.

Snow White only just hit Disney+ earlier this week, mere months after its theatrical debut. Plagued by underwhelming reviews and a string of controversies—everything from its depiction of the seven dwarves to the differing views of stars Rachel Zegler and Gal Gadot on the Israeli-Palestinian conflict—the movie managed a meager $205.6 million worldwide against a substantial budget of $240-270 million. This makes it one of Disney’s lowest-grossing live-action remakes to date.

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Disney was certainly hoping for a stronger theatrical performance from Snow White, which unfortunately joins a list of recent studio releases that have underperformed at the box office, including Marvel’s Captain America: Brave New World and Thunderbolts*. Fortunately for Disney, Lilo & Stitch is on track to soon surpass the $1 billion mark, helping to soften the blow.

Snow White was never truly considered a must-see big-screen event, especially once mixed reviews began to surface. This likely contributed to its weak theatrical draw. With shorter theatrical windows, audiences can be more selective about what they see in multiplexes. If a film isn’t deemed worth the trip—and the cost—it’s easy to simply wait for it to hit streaming. For those curious about Snow White, catching it “free” at home is clearly a more appealing option than paying to see it in theaters.

While Disney would undoubtedly prefer both a box office blockbuster and a streaming hit, the studio can at least take comfort in Snow White’s strong streaming numbers. However, this doesn’t mean Disney should ignore the lessons from Snow White’s performance. The studio can still find success remaking its animated classics (as Lilo & Stitch demonstrates), but it needs to be much more selective about which projects get the green light. When Lilo & Stitch eventually arrives on Disney+, it’s poised to be a massive hit at home after its early summer box office dominance—that’s the winning formula Disney is aiming for with all its films.


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