Anyone who has visited Disney Parks has probably noticed that they have relationships with other non-Disney entities. No one has ever drunk a Mickey-Cola or eaten a Donald Whip (those could either be delicious or frightening). We have however had lots of Coca-Cola products and DOLE pineapple desserts while visiting Disney Parks. These relationships are a huge part of the magic that we experience, but how much do you actually know about these partnerships?
Disney refers to these relationships as “alliances.” They have alliances with major companies such as Chevrolet at Test Track and Pandora in the souvenir shops. Nestlé helps to create those iconic Mickey’s premium ice cream bar while DOLE® provides our favorite DOLE Whips. For beverages, there’s Joffrey’s Coffee, Starbucks, or Coca-Cola for those who aren’t into coffee. Brands we are used to seeing in our everyday lives also vacation with us at Disney Parks!
In the early days, when Walt Disney was crafting the experiences we know and love today, he brought in brands that guests already knew and loved to build their trust in Disney. To name one example, in particular, Coca-Cola was involved in the Disneyland opening day in 1955. No one could have imagined at that time the ways that both brands would grow over the years. Refreshment Corner on Main Street, U.S.A. was the initial home to Coca-Cola beverages, but now, their products are available at dozens of locations at each Disney Park. They even star in immersive guest experiences, such as Black Spire Outpost at Star Wars: Galaxy’s Edge. Or the unforgettable Club Cool in Epcot, which will be reopening this summer.
Next time you’re on Disney property, keep your eyes peeled. You’ll probably notice a slew of alliances, many with brands you already know and love!
Photo courtesy of Disney