How Disney Helped ‘Bluey’ Become a ‘Global Phenomenon
The animated canine family comedy “Bluey” has become a global phenomenon, topping the charts on Disney+ and capturing the hearts of millions of viewers worldwide. A breakout hit on Disney+, “Bluey” now reigns supreme as the most-streamed show across all ages in the U.S. according to ratings, thanks to a global broadcasting partnership between Disney Branded Television and BBC Studios Kids & Family.
Related-Watch the Trailer for the First-Ever Bluey Special “The Sign” – Premieres April 14 on Disney+
This heartwarming show follows the adventures of the Heelers, a playful Blue Heeler family living in Brisbane, Australia. Each episode revolves around the imaginative games and adventures of Bluey, a six-year-old pup, and her four-year-old sister, Bingo, alongside their endlessly patient and fun-loving parents. The show cleverly portrays the joys and challenges of family life, from the boundless creativity of playtime to the occasional squabbles and meltdowns. This relatable portrayal resonates with audiences worldwide, transcending cultural differences and language barriers.
Related-New Bluey Experience “Bluey’s World” Coming to Australia in 2024
The upcoming special episode airing on April 14th promises to be a big one for the Heelers, with major changes on the horizon. One of the show’s greatest strengths is its ability to tackle important topics without feeling preachy. Adults have found themselves just as engrossed in the show’s storylines as children. Parents especially appreciate how “Bluey” portrays the realities of parenthood, with all its imperfections. “They’re flawed,” says Dave McCormack, who voices Bluey and Bingo’s devoted dad. “Sometimes they don’t have the answer and they don’t know what to do. That’s what it’s like for parents in real life.”
This authenticity makes the Heelers all the more endearing. They’re not superheroes – they’re just a regular family doing their best. And that’s a message that resonates with everyone, regardless of age or background. So next time you’re looking for a show that’s funny, heartwarming, and surprisingly relatable, be sure to check out “Bluey.” You might just find yourself laughing, crying, and reminiscing about your own childhood adventures along the way!
Tune in to Disney Plus for the first extended-length Bluey special, “The Sign,” on Sunday, April 14, across Disney+ (12 a.m. PT), Disney Junior (7 a.m. ET/PT), and Disney Channel (7:30 a.m. ET/PT).
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