Hot Topics joined with Disney Consumer Products to host a press event on Friday, April 11th. I was given a personal sneak peak of the new and exclusive clothing collection inspired by Disney’s Maleficent. The Head of Merchandising for Hot Topics shared how “People come to us for our very much expanded Disney collection that’s been happening over the last year” “We are getting an older customer and have become the destination for adult Disney”. The design team from Hot Topics worked closely alongside the Disney team to come up with a “wearable” clothing line for the older adult customers. The Maleficent inspired clothing line was designed to be worn as regular clothing and are available in sizes Small to X-Large in Stores and Small to XX-Large on line. Hot Topic’s sister store, Torrid will have items available in larger sizes up to 4X.
The collection is small with seven Maleficent inspired pieces and two beautiful Aurora pieces. After a detailed look at the collection, I chose a favorite – the signature little black dress known as the High-Collar Dress. This dress can be worn to the office, a party or even as a costume with accessories and a bit of Maleficent makeup. Priced at $54.50, the High-Collar Dress will be the first piece I order on April 15th.
The Maleficent pieces are dark and edgy, typical of the type of fashion Hot Topics customers usually find in the stores. All the pieces are black, designed in striking fashion silhouettes, and feature distinctive details, including faux leather accents, lace trim, skull hardware and a Maleficent charm sewn into each piece. The Corset Hi-lo dress has lace on the sleeves and a decorative zipper down the front of the bodice. The Wing Hooded Cape is an ideal cover up with just a hint of mystery and can be dressed up or worn with jeans. Another favorite will be the Button Front Coat Dress that can be worn open or closed for a different look.
- Corset Hi-lo dress: $ 52.50
- Hi-lo Waistcoat: $44.50
- High-Collar Dress: $54.50
- Button-Front Coat Dress: $54.50
- Corset Top: $46.50
- Asymmetrical Crow Feather Top: $32.50
- Wing Hooded Cape: $49.50
There are two Aurora-inspired pieces. Both are sweet and innocent made of lace and light colors. The Pink Aurora Lace Top, worn with jeans or dressed up with a skirt or dress slacks, is a delicate Lace that will compliment any wardrobe. While the White Dress is just perfect for the upcoming summer parties.
- White Aurora Bell-Sleeved Dress: $49.50
- Pink Aurora Lace Top: $29.50
There is a Maleficent necklace as a gift with $30 purchase. Other Maleficent jewelry will also be available to compliment the collection. The Horns Headband is also available to accent the outfits and is a must accessory to turn any piece into the perfect Halloween costume! Along with the above special collection, Hot Topics will also offer new and classic Maleficent apparel including t-shirts, dresses and much more.
The collection will be available on-line for pre-sale beginning April 15th and in stores starting in May.
The “Maleficent” fashion collection is inspired by the feature film, which is the untold story of Disney’s most iconic villain from the classic “Sleeping Beauty.” The film, in theaters on May 30, reveals the events that hardened Maleficent’s heart and drove her to curse the baby, Aurora, only to later realize that the child may hold the key to peace in the land. The collection is dark and mysterious like Maleficent herself.
Hot Topic is a mall- and web-based specialty retailer beloved by rebellious and expressive teens for 25 years. Hot Topic offers music and pop culture junkies band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories. Hot Topic operates 637 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic) and Instagram (instagram.com/hottopic).
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