Ashley Eckstein, the founder of Her Universe and voice of Ashoka on Star Wars Rebels, has announced the company is being acquired by clothing retailer Hot Topic.
Ashley started Her Universe as a t-shirt brand to offer Fangirls geeky apparel. But what does this acquisition mean for our beloved nerdy girl clothing brand? Ashley will still be Co-founder of the cult classic apparel company and overseeing it just as she has from the beginning. My biggest worry was that Her Universe would become a Hot Topic exclusive brand, but in her letter to the community Ashley promises that will not be the case. Her Universe will still continue to be a stand along brand available at many retailers and HerUniverse.com. The new chapter with Hot Topic will allow Her Universe to offer and expanded range, that will live up to fans expectations, hopes, desires and demands.
Ashley has already announced things that we can expect to see. Her Universe will now be able to offer more plus sizes, which is something many fans had been wishing for. Europe will now be able to get their hands on Her Universe apparel. They will now be able to obtain new licensing deals for even more characters and fandoms. Most surprisingly they will soon be offering a men’s line!
You can read Ashley’s full letter to the community here.
What do you think of the Hot Topic acquiring Her Universe announcement?
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