ESPN announced today that GNC the nation’s leading specialty retailer of health, wellness and sports nutrition products, will be the presenting sponsor of the 2012 ESPN HS Games. The Games – a three-week long elite and competitive level event featuring the premier high school sports talent in the country – will take place between from July9-30 at ESPN Wide World of Sports Complex at Walt Disney World in Lake Buena Vista, Fla.
“It’s an honor to be the presenting sponsor of and exclusive sports nutrition provider to the ESPNHS Games,” said Jeff Hennion, EVP – Chief Marketing Officer & e-Commerce at GNC. ”We’re proud to be able to partner with ESPN to support top high school athletes in their effort to reach the pinnacle of their individual sports.”
Added Matt Genova, senior vice president, ESPN multimedia sales, “Together, ESPN and GNC will inspire and educate hundreds of elite student- athletes from across the country at the annual ESPNHS Games. This collaboration is a reflection of GNC’s strong commitment to improving the health and well-being of young athletes.”
GNC’s sponsorship includes on-site activations including nutrition seminars, product sampling and creative execution across television, digital and print assets. Further, GNC’s digital presence includes custom integration across ESPNHIGHSCHOOL.com and ESPN.com with featured photo galleries and sponsored stories targeting Generation Z.
The ESPNHS Games are anchored by three elite high school sports events: Champion® All-American Showcase, a US Lacrosse boys and girls event; the AAU 11th Grade Boys Basketball Super Showcase presented by Champion® and Champion® Gridiron Kings, a series of competitions featuring the best high school football players at the game’s seven skill positions – quarterback, running back, tight end, wide receiver, linebacker, cornerback and safety.
In addition, the ESPNHS Games feature several competitive events in football, lacrosse, field hockey, softball, basketball, baseball and track & field involving high school athletes from around the country. Among those events are AAU U8-U12 National Basketball Championships, the US Lacrosse U15 National Championships, the KSA National Football Summer 7s, the USSSA 16U/18U Fastpitch Softball World Series and the USSSA 18U National Baseball Championships.
Specific details and schedules for the 2012 ESPNHS Games will be announced at a future date.
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