2018 will go down in the record books for Box Office revenue. With a record $11.9 billion dollars in the U.S. Market and $41.7 billion dollars globally, it is safe to say that people have returned to the movie theater.
For the first time in a long while, the North American market seems to be a catalyst for the increased revenue. Movie Theater attendance in North America is expected to rise by 4 to 5 percent for 2018. (The official statistic will be released once the fourth quarter average ticket price is calculated.) When compared to 2017, domestic revenue increased by 6.7 percent.
Box Office Successes
Why the boom? Disney. Disney continues to play a large role with 26 percent of the domestic market share, and 17 percent of the global box office. $7.3 billion dollars of the revenue made worldwide came from Disney releases. This is the second largest showing of all time by a U.S. movie studio; second only to Disney’s performance in 2016. Disney is currently in the midst of acquiring 20th Century Fox and has no plans of slowing down in 2019.
We learned this year to not mess with Thanos (Disney/Marvel Avengers: Infinity War– $2.048 billion), to not mess with Wakanda (Disney/Marvel Black Panther– $1.346 billion), and to still not mess with the dinosaurs (Universal Jurassic World: Fallen Kingdom– $1.304 billion). Disney/Pixar’s Incredibles 2 and Sony’s Venom round out the top 5 of the year, but Warner Bros.’ Aquaman is expected to eventually surpass Venom’s earnings globally.
Photo copyright Disney
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