Disneyland has announced a collaborative effort between Disneyland Resort and Children’s Hospital of Orange County (CHOC).
As part of this effort, Disney will dedicate over $100 million in cash, products and services to reimagine the patient experience in hospitals for children and their families. The work is part of the Disney Team of Heroes Initiative. The goal is to put an imaginative and creative spirit into the lives of these young patients while they are hospitalized.
The first hospital to work with Disney in this effort was Texas Children’s Hospital in Houston, Texas.
The end result will be one that will be shared with hospitals world-wide. Disney hopes to “infuse [children’s] hospital stays with some Disney magic,” per Disneyland Resort President Josh D’Amaro. Disney and CHOC will work together to create experiences for children that involved beloved Disney characters. The program will further include the training of doctors, nurses and other staff in the customer experience so that their is a multi-disciplinary approach to each child and his or her family.
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