In March 2018, Disney’s Team of Heroes launched. Disney Chairman and CEO Bob Iger announced a five year plan that would see more than $100 million in company resources dedicated to reimagining the experiences of patients and their families in children’s hospital. The Walt Disney Company has been working with children’s hospitals for many years. They began delivering care packages to patients almost 15 years ago. Team of Heroes has continued that initiative and this year, Disney’s Hospital Care Packages were able to bring even more magic to children.
“The Hospital Care Packages have been a critical part of the work we do for seriously ill children because they allow us to make the greatest impact by reaching children in 445 hospitals across the country. We are thrilled that, this year, we were able to double the value of each package received in order to deliver more opportunities to bring some comfort and joy during their stays in the hospital,” says Elissa Margolis, senior vice president, Enterprise Social Responsibility, The Walt Disney Company.
Partnering with the Association of Child Life Professionals, the Walt Disney Company carefully selects products that can help reduce stress in those tiny patients. Those products also promote playtime. The packages are assembled and distributed to 445 children’s hospitals in the US and Canada with the help of the Starlight Children’s Foundation.
The products in these magical care packages are intended for children ranging from toddler to 18 years old. They include Walt Disney Studios DVDs, Disney store toys, digital products featuring apps and games and much more. They also have something that can’t be found anywhere else: an exclusive Marvel comic book created in partnership with the Association of Child Life Professionals. The books are currently in their fifth versions and are a very popular care package item.
The Walt Disney Company has also helped to transform play areas at children’s hospitals in the US and London over recent years. That coupled with the care packages brings comfort and eases stress of not only the patients, but their families as well. Disney also partnered with Lucasfilm and Starlight Children’s Foundation to host a special Star Wars experience at UCSF Benioff Children’s Hospital in San Francisco. They even brought Pixar animators, Mr. Incredible and Elastigirl to Children’s Hospital of Philadelphia for an “Incredible” day for patients and their families.
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