Dish Network Corp. (The Dish) has an ad-skipping TV recording feature, The Hopper, that is being challenged by many networks, including Disney-owned ABC Networks. The networks claim that the technology of ad-skipping threatens their very survival and is being played out in courts on both coasts. ABC is seeking a preliminary injunction according to a filing yesterday in Manhattan. Though previously, on November 7th, a Federal judge in LA rejected the same motion made by News Corp. Fox Broadcasting.
Dish introduced a new DVR, The Hopper, last March. The main feature is AutoHop which was introduced in May and with just a button touch, it will skip all the ads automatically (so no more manual fast forwarding). The Hopper also has a PrimeTime Anytime feature that records all the major networks primetime shows automatically and you can skip the ads on these recordings as well.
Separate court filings to do with the case surround the separate courts residing over the same case on separate coasts. NBC has asked the New York judge to transfer the AutoHop case to Los Angeles.
“Having two district courts on separate coasts interpret the same contract would not serve the interests of judicial economy,” NBC said in the motion for the venue change.
No, this is not the Park Hopper – which would be a huge tragedy for the Park Hopper to go away but this is an interesting case that will change the way we watch TV in the future and how we pay for it. What do you want to see happen to The Hopper (and all the rest of the providers will not be far behind)…Stay tuned for more details!
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