Disneyland working on NEW Membership Program

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Disney recently announced that it was suspending the Disneyland Resort Annual Passholder Program effective immediately. This was terrible news for locals which make up a majority of Disneyland’s passholders. Now we know that Disneyland is working on a new membership program!

Related – Disneyland Ending Annual Pass Program effective immediately

Disneyland is sending surveys to guests about potential passport replacements. Disneyland Resort President Ken Potrock said they are seeking feedback from passholders on factors such as price, frequency, spontaneity, and the time of day, week, and year they’d like to use the new program.

Twitter user @imagina1on shared the following information about the surveys:

Related – Disneyland Annual Passholders take advantage of 30% off merch discount before AP is gone

 

@imagina1on shared another tweet that shows even more options were being surveyed.

According to Potrock, the new membership program – which is already in development – will deliver choice, flexibility, and value. The goal is to spread out attendance at both Disneyland Resort theme parks while satisfying the largest number of people.

Disney seems to have time to figure out this new program since Disneyland most likely won’t open before this summer due to California’s COVID-19 restrictions.

“We’re going to use this time as an opportunity to develop new offerings and a new way to think about the business given the situation we find ourselves in,” said Potrock.

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This new membership will be a hybrid of what passholders liked from the old AP program with a new slate of experiences and features.

Theme park expert Martin Lewison expects restrictions and reservations will be integral elements of the new program. “I would expect to see more restrictions on lower-priced passes and extremely high prices for passes with no restrictions,” Lewison told the OC Register. “I think reservations for visits will become more common for all types of tickets. Disney may find other ways to reward its most loyal fans – like exclusive merch, dining, and events.”

Stay tuned for more updates and information regarding Disneyland’s new membership program!

Source: OC Register

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