Trackside Magic: The New Disney x Formula 1 Silverstone Collection Is Here

Trackside Magic: The New Disney x Formula 1 Silverstone Collection Is Here

Every great story has an original. For Disney, it all started with a mouse. For Formula 1, it started on the track with some of the sport’s most iconic races and few feel more legendary than Silverstone, home of the FORMULA 1 BRITISH GRAND PRIX 2026. This summer, those two absolute icons are crashing together as “Fuel the Magic” arrives at one of the most historic stops on the F1 calendar. Building on the campaign’s global momentum, this next chapter gives fans a whole new way to experience race weekend through the storytelling and style of Mickey & Friends, with plenty of personality along the way.

Related – Fuel the Magic: Inside the Disney x Formula 1 Merch Drop Taking Over 2026 British Grand Prix

Throughout the race weekend, you can expect signature Disney surprises to pop up across the circuit. Mickey & Friends are leaning hard into the spirit of racing in a way that feels incredibly fun, fresh, and true to the weekend. From experiential entertainment moments to race-inspired merch, every single detail is designed to capture that unmistakable, high-octane energy of Silverstone!

Speaking of the gear, the exclusive Disney x Formula 1 collection inspired by the British Grand Prix 2026 is officially rolling out. If you want to jump the start line, select pieces from the collection, including a cozy sweatshirt and a must-have collectible pin are available right now at the Disney Store.

And if you’re lucky enough to find yourself across the pond for the race, you’ve got to check out the complete assortment of graphic tees, hoodies, hats, and more. You can grab them popping up trackside at Silverstone or in London at the F1 Hub on Oxford Street.

Beyond the circuit, a little extra magic is already on the move. A fleet of custom wrapped London taxis will be bringing Mickey & Friends straight to the streets, making the journey to Silverstone feel just a bit more fun before you even reach the track. Consider it your official first sighting of race weekend! As the season continues, Disney and Formula 1 will keep finding new ways to bring fans closer to the action, blending storytelling and sport in ways that feel fun, a little unexpected, and uniquely Disney.

Credit: Disney Parks

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