Disney World reports flat attendance

: Image via Wikipedia

This article comes to us from Jason Garcia at the Orlando Sentinel.

Attendance at Walt Disney World remained largely unchanged this summer, Disney disclosed Friday, even as overall tourist traffic into Orlando began climbing with the opening of Universal Orlando‘s Wizarding World of Harry Potter.

Disney said its Orlando theme-park attendance was “within a percentage point” of last year’s total during the company’s fiscal fourth quarter, after adjusting for the effect of an accounting quirk that left this year’s fourth quarter with one less week than last year’s.

The grudging disclosure came only after inquiries from the Orlando Sentinel about why the Walt Disney Co. did not report Disney World’s attendance during a Nov. 11 conference call to discuss the company’s quarterly earnings or in its year-end financial report, filed late Wednesday with federal regulators. In both instances, Disney reported year-over-year changes in attendance only for its two U.S. theme-park resorts combined.

It was the first quarter in at least five years that Disney had not disclosed separate attendance trends for Disney World in Central Florida and Disneyland in Southern California.

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.

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